Even though we’ve been saying it for years, some professionals still don’t believe us, so we’ll repeat it: social media for business isn’t free. The free stuff is when you see pictures of Aunt Lucy’s last vacation or read your Uncle Al’s latest political rant. When you’re looking to leverage social for business, that’s when it costs money. Paid ads are a key element of a holistic inbound marketing solution, and although they are still pretty cheap, they certainly aren’t free. They are, however, more important than ever as more eyes stray away from television commercials and onto mobile devices or tablets. And yes, these ads can work for your business when you do them right.
Greetings, fellow Grand Rapids marketing gurus! Just because vacations are in full-force right now doesn't mean there isn't time to take some time for a networking event or two, right? ;-) Or, for those of us who aren't in vacay-mode quite yet, it's time to make some things happen now for when that time comes! Here are some of the Grand Rapids marketing events you won't want to miss this week:
We know how much you love your business - but let's be real for a minute: Is what you do and the product and service you provide so amazingly great that everyone who hears about it for the first time goes running right to the checkout? If you're honest with yourself, that's probably not the case. Today's buyers know they have other options awaiting with just a few quick clicks, so they are going to take some time to do some online research and compare your product or service before signing on the dotted line. But that begs the question, how to you ensure you are at the forefront of that research process so they DO buy from you when it comes time? It's all about amplifying your website with content that answers the questions they are asking at each stage of the buying journey.
Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid:
Hey there, Summer lovers! Now that we are "officially" into the Summer season, it's time to cool off and get energized with one of the fantastic Grand Rapids Marketing events happening around town this week. Here's the lineup of events you don't want to miss:
Kermit the Frog knows it isn't always easy being green, but thanks to local solar providers popping up all over the country, tax incentives, and countless benefits, solar energy is becoming more affordable than ever. Many solar providers have been asking ManoByte, "How does inbound marketing work in my industry?" Ask, and you shall receive! Here are a few ways the inbound methodology will help you spread the solar love, getting more people to "go green."
Many manufacturing companies today still don't see the value their website presents for business growth. Websites and social media are often viewed as marketing techniques for popular brands or consumer-driven products. But if you’re a manufacturing company who isn’t utilizing an inbound-leveraged website, you’re missing out.
It's officially Summer, West Michigan Marketers! Que the tiki parties and long days at the lake. This week, I'm sharing some educational indoor events, and even some virtual events that you can attend from anywhere because let's face it, A.C. is our best friend right now! Here are a few must-do's this week to help you learn something interesting and meet some new professionals in your field.