You may have heard that companies with diversity and inclusivity initiatives perform better than companies who don’t, or who are only meeting the bare minimum required by law. Organizations that embrace diversity and foster inclusivity do generally outperform their competitors who aren’t, but it’s difficult to attach numbers to prove those particular initiatives are what’s driving performance.
Banks are a necessary part of life for individuals and businesses, but there’s a lot of banks to choose from—so how does a financial institution stay ahead of its competitors? How does it keep growing in the digital age?
Have you ever called a customer support line and heard the computer-generated voice phrase: “I am capable of understanding complete sentences”? There’s a pretty good chance you have, and there’s also a pretty good chance that when you tried to relay the reason for your call to this artificial intelligence bot, it told you, “I’m sorry, I did not understand. Can you repeat that?”
For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019 marketing, sales, and customer experience goals are just numbers on a piece of paper until there’s some good planning and strategy behind them.
Video—it’s a necessary marketing (and sales, and service) tool in the digital age. It’s a tool that, as technology advances, has certainly become easier and less expensive to produce. Then why does video still seem so hard? The truth is, watching a video is a passive experience for viewers, even though some of our most engaging content as marketers is video. With video, it’s difficult to measure real results outside view analytics. Creating a clear, measurable link between video views and action taken by viewers is difficult, and when measuring the results isn’t so cut and dry, you might find yourself and your team wondering if it’s really worth the investment.
Pew Research Center published findings earlier this year that—to no surprise—social media use among adults in the United States is rising. So in the never-ending quest for the most personalized user experience, it’s a no-brainer that companies should have social media accounts to connect with their customers. But what about paid advertising on social channels? Since social accounts are free for everyone, is it worthwhile to invest in paid social ads? If you’re looking to increase lead generation and target a highly specific audience, the answer is yes, it is more than worthwhile to invest in paid social ads. Social media ad managers have plenty of customizable options to get the right ad to the right audience at the right time.
You know SaaS— (Software as a Service) because includes things like your CRM, your project management software, your Google Apps (even Netflix is SaaS!). But more than just software can be delivered to you over the internet. PaaS, or Platform as a Service, is letting developers build their own software and applications faster and with less complex processes.
Insurance agencies today have some stiff competition. With customers turning to the internet and their neighbor's recommendations to conduct their research on insurance agencies, policies, and rates, the average person calling in for a quote is often much further along in the buying process than they were a few years ago. But as an agency, how do you ensure your agency is the one they are calling when they are ready to buy? With tens of thousands of insurance agencies out there to choose from today, how can yours set itself apart from the rest?