Digital for Building Materials

People | Technology | For Marketing Directors

Five Ways Partner Portals Build Trust in Your Channel

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...

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People | For Sales Directors

How to Sell Construction Materials to Builders

When considering residential and commercial builders as the end user of a product, it is your role as a manufacturer to help them sell more buildings,...

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Looking Ahead

Innovative Building Materials: Bamboo - A Solution to the Supply Issue?

The push for more in the wake of lumber shortages has erupted with an array of options that have seemingly catapulted green building materials to a pr...

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Podcast | For C-Level Executives | For Sales Directors

Mark Mitchell on Channel Sales Changes for Building Materials Distribution

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against ...

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Technology | For Sales Directors

The 6 Best Manufacturing CRM Softwares in 2021

CRMs are a core part of many businesses—that’s why the number of available platforms continues to grow. While there are many all-purpose and industry-...

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Innovative Building Materials : Cross-Laminated Timber

what's new “The pipeline for lumber and other wood products demand remains quite deep in 2021…,” these are the words of Dustin Jalbert, a senior econo...

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Technology | For Marketing Directors

Inbound Marketing Content You Should Have on Your Construction Products Website

The long and short of it is that in the modern buying landscape, manufacturers who are able to solve more of their end users problems are able to sell...

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Looking Ahead | Technology | For Marketing Directors

7 Elements on James Hardie's Website That Make it a Good Manufacturing Website

In order to optimize your manufacturing website's performance in search engines and in generating demand for channel sales enablement, you must first ...

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