Growth Strategy Articles

Sales prospects rarely approach a company and purchase their product or services with just a single interaction. A sales pipeline is a defined process...

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations...

The HubSpot cloud-based software platform is well known for fluidly assisting companies in launching and controlling marketing campaigns. HubSpot can ...

Today we continue our "Meet the Sharks" special blog series with one of our Business Growth Consultants, Cindy Paradiso. Cindy works each day to drive...

According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll sh...

Customer service seems like a straightforward enough practice to understand because it's the provision of service to customers with little room for co...

As a senior executive, you're aware that it costs significantly more to acquire new customers than it does to engage the ones that you already have. W...

We know that one of the biggest challenges facing business leaders today is getting their sales and marketing teams to work together. But, when your s...

It’s official everyone, the funnel is dead. In its place comes something new, fresh, and more powerful than ever: the Flywheel. Available right now, t...