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Growth Strategy Articles

Sales Enablement

The Fundamentals of a Sales Pipeline

Sales prospects rarely approach a company and purchase their product or services with just a single interaction. A sales pipeline is a defined process...

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Inbound Marketing

New GDPR Customer Privacy Rules are Too Important to Ignore

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations...

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HubSpot

Is HubSpot Secure Enough for Regulated Industries?

The HubSpot cloud-based software platform is well known for fluidly assisting companies in launching and controlling marketing campaigns. HubSpot can ...

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ManoByte

Meet the Sharks: Cindy Paradiso, Business Growth Consultant

Today we continue our "Meet the Sharks" special blog series with one of our Business Growth Consultants, Cindy Paradiso. Cindy works each day to drive...

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Inbound Marketing

The Comprehensive Guide to Creating a Knowledge Base

According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll sh...

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Business Growth

What Does Customer Service Mean to You and Your Business?

Customer service seems like a straightforward enough practice to understand because it's the provision of service to customers with little room for co...

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Business Growth

The Fundamentals of NPS (Net Promoter Score)

As a senior executive, you're aware that it costs significantly more to acquire new customers than it does to engage the ones that you already have. W...

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Sales Enablement

Actionable Ways to Close the Loop Between Marketing and Sales

We know that one of the biggest challenges facing business leaders today is getting their sales and marketing teams to work together. But, when your s...

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HubSpot

The New HubSpot Service Hub: What We Love, What We Don't Know Yet, and How to Get Started

It’s official everyone, the funnel is dead. In its place comes something new, fresh, and more powerful than ever: the Flywheel. Available right now, t...

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