Last September, HubSpot unveiled Enterprise levels for their Sales and Service Hubs, as well as a big update to their Marketing Hub Enterprise. The additional features of the Enterprise level aim to solve challenges of larger, more complex teams. If you’ve been thinking about adding or upgrading HubSpot’s Enterprise Growth Suite to your business, here’s a look at some of the advanced features available at this tier.
We live in a hyper-specialized society that’s getting more complicated every day. But, when all those specializations come together, we humans get some pretty amazing things done. For example, your local pizza delivery restaurant probably has dedicated pizza makers, delivery drivers, and order takers. If each of those employees was responsible for doing some of all three of those tasks—you can imagine there’d be a lot of mistakes. Specialization means having the person with the right knowledge and skills for a job, so you’re not only getting a pizza—you’re getting a delicious one.
Video—it’s a necessary marketing (and sales, and service) tool in the digital age. It’s a tool that, as technology advances, has certainly become easier and less expensive to produce. Then why does video still seem so hard? The truth is, watching a video is a passive experience for viewers, even though some of our most engaging content as marketers is video. With video, it’s difficult to measure real results outside view analytics. Creating a clear, measurable link between video views and action taken by viewers is difficult, and when measuring the results isn’t so cut and dry, you might find yourself and your team wondering if it’s really worth the investment.
Considering there's 8 million daily users from 500,000 organizations, your company might already be using Slack. Beyond chat and group messaging capabilities, Slack has integrations with over 1,500 applications and platforms that make it a powerful multi-tasking tool—the Swiss Army Knife of business applications. Search for internal data like contacts, get quick answers to questions about your competitors, share files, and get notified for just about everything from the other platforms you’re already using without having to leave Slack. If you’re looking to use Slack more effectively with your marketing team, below are a few integrations to get you started.
You’ve probably heard the term “API” tossed around, but if you’re not a web developer or programmer, API might not mean a whole lot to you. APIs are one of the things that allow the internet and websites to be as connected as they are, and they can add a lot of function to a website while also saving time for developers.
If you’ve ever had your beach day rained out, you probably know that even with the best intentions and greatest computer models, we humans are not so great at predicting the future. So when it comes to customer support and satisfaction, it’s best to remove guesswork wherever possible; asking customers about their experiences with your organization will better inform the decisions you make in the near future. If you haven’t already, it’s time to start a customer feedback program.
Greetings from our team here at HubSpot's annual INBOUND conference! For those of you who know about this event, it is the epicenter of all marketing conferences. And while we still call it a "marketing" conference - for those of us familiar with all things HubSpot, we know it's far more than that now. It's the place to learn virtually everything you can about growing businesses from a marketing, sales, and customer experience perspective. There's thousands of people, hundreds of informational breakout sessions and big name keynote speakers like Shonda Rhimes. (We can't wait to hear her tomorrow morning!)