Digital for Building Materials

Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

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Technology

4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively

When a prospective customer ends up on your website, you have one of two choices. Provide them with the information they need about a product, and let...

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Technology | For Sales Directors | For Marketing Directors

Why Manufacturers Should Develop Web Portals in 2022

Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...

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Technology | For Sales Directors

How Long Does it Take to Implement a New Manufacturing CRM?

The CRM (customer relationship management) is an essential part of today's business landscape. These software tools perform a myriad of important cust...

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Process | People | Technology | For C-Level Executives

Overcoming the Many Challenges of Channel Marketing

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, ...

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Technology | For Sales Directors

20 Reasons Why You Don’t Need a New CRM

Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales...

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Process | For Channel Managers | Technology

8 Functions of a Channel Partner Portal

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent...

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For Channel Managers | Technology | For Marketing Directors

What is a PRM? [+4 Best Use Cases of a Partner Portal for Manufacturers]

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribu...

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People | Technology | For Marketing Directors

Five Ways Partner Portals Build Trust in Your Channel

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...

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