Today’s educated and connected consumer expects your business to be nimble and ready to meet them with personalized customer care on any channel at any given time.

When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning ...

What is a Pipeline Acceleration Campaign? A pipeline acceleration campaign is a campaign used to increase sales velocity. This type of campaign combines marketing with sales to move a deal more quickly through the pipeline. A successful pipeline acce...

What is Virtual Event Planning? Virtual events are anything from an Instagram Live or Reddit AMA to webinars, online workshops, and entire conferences hosted online. No matter the size of your virtual event, planning ahead is needed to get the word o...

What are Salesforce Integrations? In short, Salesforce integrations are programs that connect other software platforms with Salesforce so information can be automatically exchanged between them. There are several kinds of integrations:

What is Digital Infrastructure? Your business’s digital infrastructure is the operating system of your business. Your digital infrastructure is the applications and technology your business uses and how they work together.

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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