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Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales success. But the move can also spell disaster if the right components are not present in your organ...

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribution channel can use to communicate with their channel partners. Although they look and sound simila...

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent, predictable, and productive way will be critical.

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are often plagued by challenging relationships with the brands they sell. Managing channel partnerships w...

CRMs are a core part of many businesses—that’s why the number of available platforms continues to grow. While there are many all-purpose and industry-specific CRMs out there, choosing the best one for your manufacturing business means careful conside...

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