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Social Media Marketing

5 B2B Companies doing Instagram Right

By Emily Neier | November 29, 2018
This summer, Instagram reached 1 billion active monthly users. There’s no doubt some of your ideal customers are using this photo-sharing app, so what can your business do to leverage the platform?

Social Media

Inbound Marketing Agency Insights: Will Paid Social Ads Work For My Business?

By Amy Post | July 12, 2017
  Even though we’ve been saying it for years, some professionals still don’t believe us, so we’ll repeat it: social media for business isn’t free. The free stuff is when you see pictures of Aunt Lucy’s last vacation or read your Uncle Al’s latest political rant. When you’re looking to leverage social for business, that’s when it costs money. Paid ads are a key element of a holistic inbound marketing solution, and although they are still pretty cheap, they certainly aren’t free. They are, however, more important than ever as more eyes stray away from television commercials and onto mobile devices or tablets. And yes, these ads can work for your business when you do them right.

Inbound Marketing Strategy

How Manufacturing Companies Can Leverage Instagram

By Megan Prangley | June 14, 2017
Instagram may be the hub of food photos and well-angled selfies, but did you know it also holds massive potential as a marketing tool for those in the manufacturing industry? Whether you're producing office furniture, plastic parts, consumer goods, or anything else, if you're not on Instagram sharing your brand's message - then you're missing out on a pretty big promotional opportunity for your business. Keep reading for a few fun ways your manufacturing company can start using this channel for free today.

Social Media Marketing

The 5 C's of Social Media: Take 2

By Amy Post | April 26, 2017
Like most businesses today, you probably already have social media pages dedicated to your company, but maybe you're still figuring out how you can leverage them to their full potential. If you are a large business or even just a start-up, you should be aware that engaging with your audience and potential buyers through social is a major factor in your marketing and sales strategies. Failing to engage through these platforms makes you appear behind-the-times and perhaps even untrustworthy to potential customers.

Social Media

Intro to Inbound: How Social Fits In

By Megan Prangley | April 29, 2016
Not on social media? Do you laugh in the face of tweeting or sigh about Facebook posts? Like it or not, social media is a necessary part of the inbound methodology. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. You may be able to write a great blog or eBook, but without social media, your content is at a stand still and you’re losing leads rapidly.  

Inbound Marketing

Why Businesses Use Inbound Marketing for Brand Development

By Megan Prangley | April 21, 2016
Think of some brands that are universally known, things you might use every day. What comes to your mind? McDonalds, Coca-Cola, Lays chips, Nike? These big corporations have succeeded in creating well-known, trustworthy brands. In the highly competitive marketplace, your brand helps you get attention where visibility is limited. Having a well-defined brand is crucial for business success in companies of all sizes. Without a steadfast brand, you will lose clients to competitors who have a more established presence. 

Social Media Marketing

The 5 C's of Social Media

By Kevin Dean | November 28, 2011
   This blog is good, but we'll be honest, it's kinda old. So, we updated it and made a new version that you can get to right here. Enjoy!   Starting a social media account for your business from scratch can be a daunting task, riddled with potential pitfalls. Whether you're a large organization or a start-up, using social media to reach potential clients and share your content is a must-do in today's digital world. Without social media, you may appear behind on the times and untrustworthy to potential customers. Here are The Five C's of Social Media Marketing that you will need to consider in all of your consumer engagement initiatives.