Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of this relationship.

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns when your partners are enabled to sell more, sell better, and communicate active sales deals to you.

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, the prospects lists are managed and monitored in what seems like thousands of different CRM and PRM ...

Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual features and are made from exotic metals that just aren't found in many households. High-end plumbi...

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent, predictable, and productive way will be critical.

Lead times take center stage for construction supply chain management. Given abnormally long lead times and higher instances of "no stock" situations in 2021 within the building materials industry among others, the way and accuracy with which you com...

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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