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Branching into big box retailers and marketplaces as a building materials manufacturer is a big step towards reaching more people at the contractor and customer level. Having support from national retailers like Lowe’s, Home Depot, Menard's, and even...

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, the prospects lists are managed and monitored in what seems like thousands of different CRM and PRM ...

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that generate product preference, and engaging each customer segment with timely information through your w...

LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of LED lighting are not always understood by consumers globally, which can make selling LED lighting f...

Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual features and are made from exotic metals that just aren't found in many households. High-end plumbi...

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent, predictable, and productive way will be critical.

Channel Growth Readiness Checklist and Self-Assessment Tool

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Does your current channel strategy align with what your customers expect from you?

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