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Enterprise resource planning (ERP) software is a powerful solution for businesses across industries. By connecting systems and departments with integrated data, systems, and reporting, ERP solutions help companies transform operations, improve effici...

ERP implementations can have a bad reputation. Surveys suggest that around half of all ERP implementations fail, costs are significantly exceeded, schedules are not met, and improvements do not live up to expectations. The reality is ERP software can...

I know what you might be thinking, you’re hearing a lot about this sales enablement thing, and your first thought is it's just "marketing fluff" that will come and go like the wind. And while we understand we marketers have developed a pretty good re...

As we’ve mentioned, marketing within a channel of Value Added Resellers (VARS) can pose some challenges because of the sheer dynamic of the multi-step sales process. Often times, the VARs are selling multiple lines of products, so getting yours to st...

One of the biggest challenges within many channel networks is ensuring the OEM (Original Equipment Manufacturer) is being adequately marketed through the channel of VARs (Value Added Resellers).

As a manufacturer that sells exclusively or primarily through a channel network, it can often be challenging trying to drive new sales when you aren’t managing the sales people who are actually face-to-face with your customers on a daily basis.

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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