Digital for Building Materials

Podcast | People | For Channel Managers

How Successful BPMs Leverage A "Pull Through Sales" Mindset with Partners

Building Materials Sales & Marketing Consultant, Mark Mitchell of Whizard Strategies Joins Us Again. This Time, Mark Shares His Perspective on How...

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Process | For Sales Directors | For Marketing Directors

How to Sell Through Distributors

Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of t...

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Process | For Channel Managers | For C-Level Executives

20+ Components of Successful Channel Management

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns w...

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For C-Level Executives

Kevin Dean Speaking to BPMs at The December 2021 Whizard Summit

The Whizard Summit has been hosted by Building Materials Marketing & Sales Consultant Mark Mitchel bi-annually for as long as we can remember. Thi...

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Looking Ahead | For C-Level Executives

Looking ahead: What Manufacturers Should Learn From Nest Thermostats

Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game i...

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Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

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Podcast | People | For Sales Directors

The Role of Construction Job Site Visits for Successful Building Products Sales

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and provid...

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Process | For Marketing Directors

3 Advanced Keyword Research Strategies for Building Product Companies

Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your con...

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Podcast | Looking Ahead | For Marketing Directors

The Future of Samples in the Building Product Specifier's Workflow

Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it...

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