Digital for Building Materials

Sales Enablement | Indirect Sales Channels

How to Get Architects and Contractors to Agree on Your Building Product

Building materials manufacturers and their direct and indirect sales reps often get the short end of the stick when general contractors and architects...

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Inbound Marketing | HubSpot

How Much Does It Cost To Develop Your Manufacturing Website on HubSpot's CMS?

When it comes to finding the right content management system (CMS) for your manufacturingwebsite, several factors can influence your decision to go wi...

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Distributor Marketing | Indirect Sales Channels

Key Components of Digital Asset Libraries for Partners

The level of communication and how well you compile marketing collateral for your partners to use is equally as important as the quality of your physi...

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How to Successfully Introduce a New Building Material or Construction Product

David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction product launch into an actual success, espe...

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Industry News

7 Innovative Building Products Poised to Disrupt the AEC Industry

Industry is driven by innovation. While the building materials and construction industries were required to innovate quickly in the face of the COVID-...

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7 Tips to Create a Funnel of Recurring Sales from Architects & Interior Designers

Interior designers and architects make up a good piece of your customer base as a building materials manufacturer, but how can you leverage these audi...

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Distributor Marketing

7 Tips to Gain the Edge Over Distribution Competitors

When it comes to distribution marketing, what sets you apart? How you approach your customers, sales, and delivery could give you the edge. You need t...

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Channel Operations | Indirect Sales Channels

How to Market & Sell Building Products to Contractors

You can improve your channel sales through contractors by understanding they are often artists at heart, not salespeople or accountants. When you help...

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Business Growth

5 Mistakes to Avoid During a Building Products M&A in the Materials Sector

An investment in mergers and acquisitionsis a smart move for companies that want to scale. It may allow them to gain intellectual property and lead to...

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