Digital for Building Materials

Inbound Marketing

How to Sell Luxury Plumbing Fixtures

Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual...

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Podcast

Content Marketing Strategies For Building Products Manufacturers

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed....

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Inbound Marketing | Distributor Marketing

The Ultimate Guide to Trade Shows for Building Materials Manufacturers

If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wond...

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Distributor Marketing | Podcast

Mark Mitchell Hosts Kevin Dean on Building Materials Sales and Marketing

On July 8, 2021 Mark Mitchell hosted our very own Kevin Dean on his podcast for building materials sales and marketing executives. The pair addressed ...

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Channel Operations | Indirect Sales Channels

How To Improve Your Channel Management Strategy

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns w...

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Podcast

Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his behind the scenes experience...

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Distributor Marketing | Buyer Personas

Build-to-Rent: What Building Products Manufacturers Need to Know

Because the Build-to-Rent market is expanding, building materials manufacturers need to stay on their toes to refine their messaging and sales playboo...

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PRM | Partner Portal

8 Functions of a Channel Partner Portal

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent...

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Distributor Marketing

What is a PRM? [+4 Best Use Cases of a Partner Portal for Manufacturers]

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribu...

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