Growth Strategy Articles

The way people buy has changed. In the age of Information, buyers no longer need or want salespeople to hold their hand through their buying journey. ...

Interested in a way to increase your revenue without having to rely solely on an in-house sales department? Salespeople are great, but they only have ...

Demand generation: it’s how you drum up interest in your products. Separate from lead generation, this strategy is intended to build awareness and dem...

Marketing automation is using technology that manages your marketing processes, including multifunctional campaigns and multiple channels, in an autom...

To keep business afloat, you need to make sure your dealers and distributor partners are satisfied with your services. One of the easiest ways to main...

Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of marketin...

Concert ticket sales hit an all time high in 2018 reaching over $2.2 billion in global revenue. The projected worth of the augmented and virtual reali...

If you’ve lost a channel partner, you know partner churn is like the mean, older sibling of customer churn. Whether they left on their own, or you had...

Marketing in an indirect sales channel is no easy feat. The channel manager has little visibility to their end users, and they have to rely in part on...