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Growth Strategy Articles

Sales Enablement

3 Reasons CRM Implementations Fail & How To Prevent Them

The way people buy has changed. In the age of Information, buyers no longer need or want salespeople to hold their hand through their buying journey. ...

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Indirect Sales Channels

Selling Through Indirect Sales Channels

Interested in a way to increase your revenue without having to rely solely on an in-house sales department? Salespeople are great, but they only have ...

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Distributor Marketing

Why Demand Generation Fails in Indirect Distribution Channels (And How to Prevent It)

Demand generation: it’s how you drum up interest in your products. Separate from lead generation, this strategy is intended to build awareness and dem...

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Distributor Marketing

Marketing Automation Basics for B2B Manufacturers

Marketing automation is using technology that manages your marketing processes, including multifunctional campaigns and multiple channels, in an autom...

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Distributor Marketing

Partner Relationship Management for B2B Manufacturers

To keep business afloat, you need to make sure your dealers and distributor partners are satisfied with your services. One of the easiest ways to main...

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Business Growth

The ROI of B2B Sales & Marketing Automation

Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of marketin...

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Business Growth

How to Effectively Use Live Streaming in B2B Marketing

Concert ticket sales hit an all time high in 2018 reaching over $2.2 billion in global revenue. The projected worth of the augmented and virtual reali...

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Distributor Marketing

How to Battle Partner Churn and Achieve Sales Success

If you’ve lost a channel partner, you know partner churn is like the mean, older sibling of customer churn. Whether they left on their own, or you had...

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Distributor Marketing

5 Ways to Enhance Your Partner Marketing Program

Marketing in an indirect sales channel is no easy feat. The channel manager has little visibility to their end users, and they have to rely in part on...

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