Growth Strategy Blog (2)

Look at any website for 50 milliseconds. That's the blink of an eye. What do you see? You can't really see anything in that short amount of time. You can't read snazzy headlines or absorb any detailed information.

When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning ...

Buyer's Journey Overview As a cornerstone of inbound marketing, great content undoubtedly attracts and engages leads. But unless you’re creating that content for the right audience, at the right time, on the right topics, and distributing it on the r...

What is Social Media Optimization? Social media optimization is strategically using social media profiles in order to grow the online presence of a business or organization. You can use social media optimization to help build brand awareness, announc...

What is a Pop Up Form? A pop up form is a short form on your website that appears as a pop up on the current page. Oftentimes, forms appear on separate landing pages. When a site visitor clicks on a CTA that takes them to a pop up form, the form “pop...

What is Search Engine Optimization (SEO)? Search engine optimization, commonly referred to as SEO, is the process of making a website or webpage recognizable and readable by search engines like Google, Yahoo, and Bing. Search engines use programs cal...