Digital for Building Materials

Technology

4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively

When a prospective customer ends up on your website, you have one of two choices. Provide them with the information they need about a product, and let...

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Process | For Channel Managers | For Marketing Directors

Through Channel Marketing Automation Basics For Indirect Distribution

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors and value-added resellers, lag behind compa...

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Process | For Sales Directors

How to Become a Lowe's, Home Depot, Menard's, and Amazon Supplier

Branching into big box retailers and marketplaces as a building materials manufacturer is a big step towards reaching more people at the contractor an...

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Podcast | For C-Level Executives

Creating a Connected Channel Experience | Jay Skinner Hosts Kevin Dean

Our very own Kevin Dean will join Jay Skinner, host of the Buyers and Sellers Show on Friday, September 10th to address one of the most pressing chall...

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Technology | For Sales Directors | For Marketing Directors

Why Manufacturers Should Develop Web Portals in 2022

Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...

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Technology | For Sales Directors

How Long Does it Take to Implement a New Manufacturing CRM?

The CRM (customer relationship management) is an essential part of today's business landscape. These software tools perform a myriad of important cust...

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People | For Channel Managers

Top Challenges Facing Building Materials Customers

A savvy building products manufacturer will have mastered channel-wide listening and cross-departmental collaboration. When you listen and respond acc...

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Podcast | For C-Level Executives | For Marketing Directors

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...

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Process | People | Technology | For C-Level Executives

Overcoming the Many Challenges of Channel Marketing

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, ...

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