Hello all! Rachael, here. For the past two months, I have been working for ManoByte as the Digital Marketing Intern. Sadly, today is my last day here at ManoByte. In the wise words of William Shakespeare, “Parting is such sweet sorrow”.
Lead management and distribution channel influence are intertwined—yet there are camps on both sides who both say they are the fundamental driver of product movement, and that the other side simply accommodates the direction. Both are wrong. The synergy that occurs to cause growth in the distribution channel is directly influenced by lead generation and influenced by increased awareness and presence of distribution in new markets. It’s a chicken and egg situation to argue semantics about who comes first. What’s important to know is a good, practical understanding of how the two elements rely on each other and impact each other regularly.
Sales is a numbers game. The problem is sometimes the numbers don’t always seem to be in your favor. Lead scoring tilts the scale so that your sales teams are the their time productively, focusing their attention on leads that are more likely to close.
In business, your company lives and dies by its branding. Having a brand which people know and trust is often the difference between turning a profit or being forced to close your doors forever. That is why finding ways to promote and protect your company's brand is essential for every business owner. Unfortunately, the importance of a business' brand is often overlooked by the new entrepreneur. This short guide will walk you through four aspects of branding you need to know to run a successful business.
Nowadays, there are dozens of touchpoints with your customers—from your website to your social media presence to email to any physical locations or trade shows you attend. Your customers can reach your business any time in a variety of ways, but do they have a consistent experience when and wherever they reach out to you? This is the goal of an omnichannel strategy, which plenty of companies are adopting to provide a consistent cross-channel customer experience.
Technology has put buying right at our fingertips for B2C and B2B purchases—and changed the way businesses need to market and sell to customers. While B2C companies have adapted to the digital revolution, many B2B companies are still playing catch up. Complex products and longer purchasing processes makes transitioning to digital techniques more difficult, but B2B buyers are regular consumers, too, and they're expecting the same experience in their B2B buying journeys. Here's what you need to know for influencing B2B buyers in today's digital marketing landscape.
When a company starts selling a product or service, they usually have lots of goals that relate to sales and revenue. However specific the goals, the selling tactics are often random and without a formalized strategy. The fast growing trend of sales enablement aligns people and software for a measured impact strategy. Formalizing your sales enablement strategy will lead to better buyer reactions, shorter cycles, bigger deal sizes, and improved win rates.
Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of marketing automation. Automation for marketing and sales ranges from single-use tools to all-encompassing platforms of features designed to generate leads, qualify and nurture them, scale personalized conversations, increase pipeline velocity, and ultimately—close more sales and generate more business with the right customers.