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B2B Marketing

Attracting High Quality Leads, Not Just Filling Your Funnel.
By Kevin Dean | March 27, 2019
You already know quality over quantity is especially important when attracting leads. Bringing in low-quality leads means your organization has less of a chance of turning that lead into a loyal customer. These low-quality leads are a waste of your time and can negatively affect your company culture on different levels. Know that every minute you and your staff spend talking to someone who will never say “yes” is a minute you aren’t talking to someone who will. But how do you attract high quality leads instead of just filling your funnel?
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Customer Experience

Inspire a Customer Service Mentality in Your Organization
By Kevin Dean | March 25, 2019
Unlike other aspects of business that can generate from a grassroots mentality, the concept of a customer service mentality is one of those where leadership has to be engaged and lead by example. This is clearly lodged in the territory of top-down management direction, making it clear to everyone in the organization that customer service is a number one priority for the company. Achieving a customer service mentality is far easier to say than do.
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Business Growth

How to Utilize Social Media to Increase Customer Loyalty
By Kevin Dean | March 22, 2019
People don't trust you. Why should they bother spending the time to seek you out if they have no idea that whether you offer is worthy of their time and money? They may know your name and what you are selling, but that is the extent of their knowledge if you don't spend time working on getting them to consider you the go-to source when they are in need. How can you do this? You can greatly increase your customer loyalty factor by utilizing social media. The trick is to combine old-school social media concepts with the newer abilities they give you. Let's explore how this works.
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Customer Experience

Customer Success and Branding Go Hand-in-Hand
By Kevin Dean | March 20, 2019
When Coca-Cola or McDonalds air an ad, they aren't introducing new customers to their product—everyone already knows that they exist. Instead, they are keying into the already present branding that exists inside of our cultural zeitgeist. Creating a brand—and anchoring that brand with positive emotions—leads directly to long-lasting success. Here's how it works—and how you can take advantage of it.
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Customer Experience

From Lead to Customer: 6 Keys to Successful Conversion
By Kevin Dean | March 18, 2019
If you're having trouble acquiring leads, then check out our blog post on understanding your target market to get started. If you've got leads but you're having trouble converting them, then keep reading our helpful guide on the keys to a successful conversion.
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Business Growth

The Story is the CEO's Job
By Kevin Dean | March 14, 2019
You probably know by now that, in order to be successful, your company needs to have a single narrative that aligns across all departments, informing everything from hiring decisions to corporate image, product development, and customer outreach. In a real sense, this strategic story is the company.
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Customer Experience

4 Reasons Connecting With Customers on a Personal Level is Vital to Growth
By Kevin Dean | March 12, 2019
Most manufacturers who sell through indirect sales channels are content to let their distribution network own the relationships with purchasers. The problem with this approach is that their sales partners have tremendous power that can sway buyers to competitive products.
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Indirect Sales Strategy

Understanding the Motives to Your Different Markets is Critical to Success
By Kevin Dean | March 11, 2019
If you have yet to create a buyer persona, please stop whatever you're doing and create one. The buyer persona is the cornerstone to helping your sales teams, both direct and indirect, drive growth. It allows you to not only have a good understanding of who you're targeting, but it shows you how to tailor your sales approach to address the pain points of the prospects.
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