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Growth Strategy Articles

Channel Operations

How to Improve Channel Partner Engagement

When you communicate with your channel partners, do you talk to them or do you talk at them? Think of the end of the day announcements in grade school...

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HubSpot

What You Need to Know About HubSpot Enterprise

Last week at INBOUND 2018, HubSpot introduced the new Growth Suite, a bundle of the Marketing, Sales, and Service Hubs, available in three tiers: Star...

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Channel Operations

Primary Reasons Channel Partners Don't Utilize Market Development Funds (MDF)

Have you ever bought something in bulk—maybe a gigantic tub of cheese puffs—thinking, “I can eat all these no problem,” only to throw out half of them...

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Inbound Marketing

5 Tips for Doing Social Media for B2B in 2018

For those of us who’ve watched social media’s influence over B2B companies shift over the years, you know it’s something that’s always changing. As B2...

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Business Growth

5 Benefits of Implementing a NPS Process

Think of Net Promoter Score (NPS) like your business’s cosmic sign: it says something about your business, and when prospects or other businesses see ...

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ManoByte

Recapping our First Internship Program in the Shark Tank!

For those of you who don’t know, over the past 10 years, ManoByte has grown from a solo entrepreneurial venture to a thriving business equipped with a...

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Distributor Marketing

What is a PRM?

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribu...

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Distributor Marketing

5 Steps for Launching Your First Channel Marketing Campaign

As we’ve mentioned, marketing within a channel of Value Added Resellers (VARS) can pose some challenges because of the sheer dynamic of the multi-step...

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Inbound Marketing

What Will Digital Marketing Look Like in 2019?

Can you believe 2018 is more than halfway over? Many of us are already thinking about what 2019 will bring, and how we can up our game even more going...

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