Digital for Building Materials

Technology | For Sales Directors

20 Reasons Why You Don’t Need a New CRM

Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales...

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Podcast | For Marketing Directors

The Future of American Living Spaces & How Manufacturers Should Respond

In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and ...

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Process | For Channel Managers | For Sales Directors

How to Sell Kitchen Cabinets

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that ge...

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Process | For Sales Directors | For Marketing Directors

How to Sell LED Lighting [New and for Retrofitting]

LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of...

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Process | For Sales Directors | For Marketing Directors

How to Sell Luxury Plumbing Fixtures

Luxury plumbing fixtures have beauty and sophistication that can elevate the appearance of a kitchen or bathroom. They feature unique designs, unusual...

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Podcast | For Marketing Directors

Content Marketing Strategies For Building Products Manufacturers

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed....

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People | For Channel Managers | For Marketing Directors

The Ultimate Guide to Trade Shows for Building Materials Manufacturers

If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wond...

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Podcast | People | For C-Level Executives

Mark Mitchell Hosts Kevin Dean on Building Materials Sales and Marketing

On July 8, 2021 Mark Mitchell hosted our very own Kevin Dean on his podcast for building materials sales and marketing executives. The pair addressed ...

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Podcast | For C-Level Executives

Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his behind the scenes experience...

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