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Customer Experience

Why Customer Feedback is Important for B2B

By Emily Neier | October 19, 2018
You’ve heard it a million times: never publish the first draft of anything and get some feedback to revise it. So if you wouldn’t publish an ebook, whitepaper, blog post, or even a tweet without a second pair of eyes on it—why would you avoid getting customer feedback?

Customer Experience

What's the Best Way to Collect Customer Feedback?

By Amy Post | October 18, 2018
Did you know that 87% of customers today think brands need to put more of a focus on a more consistent customer experience? That’s a pretty large percentage, showcasing both a problem in today’s customer experience processes, but also a very significant opportunity for businesses who are aiming to implement more strategic growth initiatives into 2019. But in order to enhance your processes, you have to start from scratch, and that means finding out what your customers even think about your products, services, and support processes to begin with. So, in order to do this, you need to collect some customer feedback. But in today’s digital age, what is even the best way to do this anymore? Emails, texts, or is the phone still the best solution?


How to Leverage the HubSpot API

By Emily Neier | October 16, 2018
You’ve probably heard the term “API” tossed around, but if you’re not a web developer or programmer, API might not mean a whole lot to you. APIs are one of the things that allow the internet and websites to be as connected as they are, and they can add a lot of function to a website while also saving time for developers.

Business Growth

How to Grow Your Business by Fixing a Toxic Culture

By Emily Neier | October 9, 2018
Whether it’s one bad apple that spoils the bunch or a list of multi-dimensional causes, a toxic culture puts the whole company at risk. Low employee engagement and toxic culture in the workplace is linked to lower productivity and higher employee turnover, which are emotionally and financially costly for your organization and your employees. But cutting these costs isn’t easy. What can you do to start improving your company’s culture—and in turn save money and headaches.

website optimization

What is Domain Authority—and Why is it Important?

By Emily Neier | October 5, 2018
You probably already know what SEO stands for, but when it comes to the real nuts and bolts of search engine optimization, does the technical jargon give you a headache? There’s a dozen new acronyms a day for a system that’s always changing—if you’re not an SEO expert, it’s hard to keep up. But, it’s still important to understand the basics when you’re creating website content. Domain authority is an SEO metric you can use (even when you’re not the team’s SEO specialist) to understand the overall quality of your website compared to your competitors.

Business Growth

Planning a Digital Transformation for your B2B Business? Here’s Some Help.

By Amy Post | October 4, 2018
Believe it or not, there are still a lot of B2B companies still out there today who haven’t adapted their marketing strategies to a digital audience. Sure, these businesses might have that website they built in 2008 living out there on the internet, but it serves more like a glorified business card and is a far stretch from truly taking a business to market online.

Michigan Marketing and Technology Conference

Time's Running Out to Get Tickets to the Michigan Marketing & Technology Conference

By Amy Post | October 1, 2018
As we’ve mentioned here on the ManoByte blog, we are a Diamond Sponsor of the Michigan Marketing and Technology Conference scheduled for Tuesday, October 16th in beautiful downtown Grand Rapids at the CityFlats Hotel. It’s a full day event that is jam-packed with informational keynotes and breakout sessions in a wide variety of topics in the marketing and technology space. The conference is coming up soon and seats are filling up fast, have you gotten yours yet?


Meet the Sharks: Emily Neier, Content Specialist

By Amy Post | September 28, 2018
  Today, we continue our Meet the Sharks series with our newest shark in the tank, our ManoByte Content Specialist, Emily Neier.