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video

HubSpot's Latest Video Features: What You Need to Know
By Emily Neier | November 9, 2018
Video—it’s a necessary marketing (and sales, and service) tool in the digital age. It’s a tool that, as technology advances, has certainly become easier and less expensive to produce. Then why does video still seem so hard? The truth is, watching a video is a passive experience for viewers, even though some of our most engaging content as marketers is video. With video, it’s difficult to measure real results outside view analytics. Creating a clear, measurable link between video views and action taken by viewers is difficult, and when measuring the results isn’t so cut and dry, you might find yourself and your team wondering if it’s really worth the investment.
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Social Media Strategy

5 Best Paid Advertising Channels on Social
By Emily Neier | November 2, 2018
Pew Research Center published findings earlier this year that—to no surprise—social media use among adults in the United States is rising. So in the never-ending quest for the most personalized user experience, it’s a no-brainer that companies should have social media accounts to connect with their customers. But what about paid advertising on social channels? Since social accounts are free for everyone, is it worthwhile to invest in paid social ads? If you’re looking to increase lead generation and target a highly specific audience, the answer is yes, it is more than worthwhile to invest in paid social ads. Social media ad managers have plenty of customizable options to get the right ad to the right audience at the right time.
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Business Growth

What is PaaS?
By Emily Neier | November 1, 2018
You know SaaS— (Software as a Service) because includes things like your CRM, your project management software, your Google Apps (even Netflix is SaaS!). But more than just software can be delivered to you over the internet. PaaS, or Platform as a Service, is letting developers build their own software and applications faster and with less complex processes.
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Channel Marketing

Five Marketing Tips for Insurance Agencies Looking to Grow
By Amy Post | October 26, 2018
Insurance agencies today have some stiff competition. With customers turning to the internet and their neighbor's recommendations to conduct their research on insurance agencies, policies, and rates, the average person calling in for a quote is often much further along in the buying process than they were a few years ago. But as an agency, how do you ensure your agency is the one they are calling when they are ready to buy? With tens of thousands of insurance agencies out there to choose from today, how can yours set itself apart from the rest?
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Sales Enablement

5 Tips for Enhancing Sales Productivity
By Amy Post | October 23, 2018
  As a salesperson, you’ve probably heard it a million times, “time is money,” and “never put off to tomorrow what could be done today,” as well as a list of other sometimes annoying (but true) inspirational sales quotes. But as they also say, talk is cheap, and you need to figure out exactly what you need to do to close some deals before the end of the quarter. First things first, whatever you do, it likely will start by amping up your productivity. But, as we all know, patterns are hard to break, and you’re just not sure what exactly you need to do differently to experience real results.
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Marketing Tools

Four Integrations with Slack for Marketing Teams
By Emily Neier | October 22, 2018
Considering there's 8 million daily users from 500,000 organizations, your company might already be using Slack. Beyond chat and group messaging capabilities, Slack has integrations with over 1,500 applications and platforms that make it a powerful multi-tasking tool—the Swiss Army Knife of business applications. Search for internal data like contacts, get quick answers to questions about your competitors, share files, and get notified for just about everything from the other platforms you’re already using without having to leave Slack. If you’re looking to use Slack more effectively with your marketing team, below are a few integrations to get you started.
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Customer Experience

Why Customer Feedback is Important for B2B
By Emily Neier | October 19, 2018
You’ve heard it a million times: never publish the first draft of anything and get some feedback to revise it. So if you wouldn’t publish an ebook, whitepaper, blog post, or even a tweet without a second pair of eyes on it—why would you avoid getting customer feedback?
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Customer Experience

What's the Best Way to Collect Customer Feedback?
By Amy Post | October 18, 2018
Did you know that 87% of customers today think brands need to put more of a focus on a more consistent customer experience? That’s a pretty large percentage, showcasing both a problem in today’s customer experience processes, but also a very significant opportunity for businesses who are aiming to implement more strategic growth initiatives into 2019. But in order to enhance your processes, you have to start from scratch, and that means finding out what your customers even think about your products, services, and support processes to begin with. So, in order to do this, you need to collect some customer feedback. But in today’s digital age, what is even the best way to do this anymore? Emails, texts, or is the phone still the best solution?
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