Last September, HubSpot unveiled Enterprise levels for their Sales and Service Hubs, as well as a big update to their Marketing Hub Enterprise. The additional features of the Enterprise level aim to solve challenges of larger, more complex teams. If you’ve been thinking about adding or upgrading HubSpot’s Enterprise Growth Suite to your business, here’s a look at some of the advanced features available at this tier.
I know what you might be thinking, you’re hearing a lot about this sales enablement thing, and your first thought is it's just "marketing fluff" that will come and go like the wind. And while we understand we marketers have developed a pretty good reputation for “polishing a terd” once in a while, this isn’t one of those times. Sales enablement processes are a proven method to enhance sales operations so your reps work the new leads from marketing more effectively so they can close business faster.
You want you sales pipeline to flow like water through a—well, a pipe. As we near the end of 2018, perhaps you’re feeling like your pipeline is full of molasses instead. It might not be that your water has turned into molasses; there could be a few roadblocks holding up the flow, however. Keep reading to see how you can remove these roadblocks and get back to smooth selling!
The start of a new year can feel like the start of a race: you’re ready to jump right in with renewed energy and attack all your new plans and ideas. But we’re running a marathon—or maybe for some it feels like a triathlon—so we’ve got to sustain the momentum or risk burning out too quickly.
Physicist William Pollard once said, “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” Nowadays, Pollard’s words ring true every time your laptop starts auto-updating: something new is always on the horizon, and as citizens in the digital age, we must adapt quickly to keep moving forward.
We live in a hyper-specialized society that’s getting more complicated every day. But, when all those specializations come together, we humans get some pretty amazing things done. For example, your local pizza delivery restaurant probably has dedicated pizza makers, delivery drivers, and order takers. If each of those employees was responsible for doing some of all three of those tasks—you can imagine there’d be a lot of mistakes. Specialization means having the person with the right knowledge and skills for a job, so you’re not only getting a pizza—you’re getting a delicious one.
Email automation—it’s made our lives easier. But is it making the lives of your customers better? Utilize these five email workflows to make sure you and your customers get the most out of your sales and marketing automation platform!