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The long and short of it is that in the modern buying landscape, manufacturers who are able to solve more of their end users problems are able to sell more building materials. Here's how:

In order to optimize your manufacturing website's performance in search engines and in generating demand for channel sales enablement, you must first gain a deep understanding of the desired end state for each website visitor. In other words, you mus...

The level of communication and how well you compile marketing collateral for your partners to use is equally as important as the quality of your physical construction product is. You take pride in your products and you should take pride in how you pr...

As a building materials manager, you're already well aware that every penny counts. You're dealing with an incredible amount of uncertainty given everything going on in the world right now, not to mention razor-thin profit margins that you're trying ...

One of the most important things to understand about your customer relationship management (CRM) software is that there will be more to the cost than just the monthly or yearly subscription fee you need to pay for use of the software.

It's entirely possible you've already tried various out-of-the-boxpartner relationship management (PRM) solutions, yet you've been unable to find the right fit. There's a reason for that—these off-the-shelf platforms try to cram your business into a ...

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