Digital for Building Materials

Inbound Marketing | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

How to Leverage LinkedIn to Improve Your Manufacturing Channel Marketing Strategy

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for C...

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Sales Enablement | Indirect Sales Channels

5 Essential Tips For Selling to Facility Managers

If you sell to facility or building managers, you may already know there’s a bit of a “science” with how these individuals make purchasing decisions. ...

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Inbound Marketing | Sales Enablement | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

The Influence of Video Marketing in 2021 and Beyond

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales...

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Indirect Sales Channels

Why Do Indirect Sales Programs Lag When They Provide Value?

Indirect sales has consistently proven to be the highest-generating source of revenue for manufacturers. Yet despite the fact that increasing revenue ...

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Indirect Sales Channels

5 Benefits of Onboarding Your Indirect Sales Partners to New PRM Software

Indirect sales partners have the potential to significantly transform your business. However, for an organization to maximize its investment in this c...

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Indirect Sales Channels

4 Ways B2B Furniture Manufacturers Can Use Video

If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good new...

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Indirect Sales Channels

Why Inbound Marketing Works for Furniture Manufacturers

Furniture manufacturers work with a diverse customer base from distributors and dealers, to designers and architects, to business owners and end users...

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Indirect Sales Channels

Top 10 YouTube Marketing Channels for Manufacturers

YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and ...

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Indirect Sales Channels

10 Manufacturing Blogs that Are Influencing Your Industry

The manufacturing industry, varied as it may be, has been a cornerstone of the U.S. economy for hundreds of years. While that certainly gives your bus...

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