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Indirect Sales Channels

What is a Pipeline Acceleration Campaign? A pipeline acceleration campaign is a campaign used to increase sales velocity. This type of campaign combines marketing with sales to move a deal more quickly through the pipeline. A successful pipeline acce...

We have all heard the saying that “two brains are better than one.” That is certainly true with channel partnerships. When done right, they have the power to help partners accelerate their growth, expand sales, reach new markets, touch more customers...

You can have the best product in the world, but it matters very little if you don’t have the assets or collateral for sales and marketing teams to build brand awareness, grow market share, nurture leads, and most importantly, convey how it is the per...

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for Channel Marketing Strategies. More manufacturing companies are adopting Digital Marketing Strategies ...

If you sell to facility or building managers, you may already know there’s a bit of a “science” with how these individuals make purchasing decisions. You have to hit a few key pain-points and establish some proven value before they’ll sign on that do...

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales and marketing teams to bring in new customers, and each dollar spent creating awareness of your bra...

Channel Growth Readiness Checklist and Self-Assessment Tool

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Does your current channel strategy align with what your customers expect from you?

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