February 23, 2021 | 7 Min Read

The 7 Best PRM Softwares for Building Materials Manufacturers in 2021

Posted By
Emily Neier
Share

Getting a new PRM system may seem like an overwhelming task for a manufacturing company working to improve digitization. There are a plethora of software platforms out there for businesses to choose from. To help, we’ve rounded up the best PRM platforms for building materials manufacturers that will enable more effective (and profitable) partner relationships and support annual growth goals.

We’ll compare these products on flexibility, customizability, cost, scalability, and user experience with specific emphasis on these factors in the building materials manufacturing industry.

Why do Manufacturers need a PRM?

When it comes to building materials manufacturing, partner relationship management (PRM) solves several problems that would otherwise hinder progress. For example, a PRM helps with:

  • Channel sales team adoption
  • Reporting and attribution measurement
  • Scalability and relationship management
  • Processing transactions and tracking payments
  • Tracking product inventory & partner discounts
  • Supporting rewards & incentives programs
  • Organizing key content and materials for partners

PRM platforms can also be called Channel Partner Management Software, Vendor Relationship Management Software, or Channel Automation Software. No matter the name, the goal is the same: this software improves communication with your partners, such as your brand training materials, offering product information, and after-sales technical support. A PRM will go beyond the scope of CRMs in handling complex and multi-faceted relationships. A PRM will go beyond the scope of CRMs in handling complex and multi-faceted relationships.

Your PRM will be web-based, and you will pay a monthly or yearly subscription. There are some options for a free PRM software, but their features tend to be limited and don’t scale well; however, many providers offer free trials that allow you to explore the features and continue on if it’s a good fit.

The Best PRM Software Options for Building Materials Manufacturers

With so many options out there, it can be difficult to choose the best one for your company. Here are seven top PRM options that are fit to support building materials manufacturing.

Zinfi

This Unified Channel Management (UCM) platform has three core solutions—one of which is a great PRM. It offers intuitive design with time-saving communication tools. It will fit seamlessly with your existing infrastructure in most cases. It also features reasonable pricing that allows you to choose a package that fits for your business. Zinfi offers superb customer service to help you work through issues or answer questions, which can save you a lot of time during PRM setup and team-wide use.

Oracle Partner Portal

Oracle is a popular PRM for enterprise companies, but that doesn’t make it a bad small business choice, either. You will have no trouble finding the data you’ve entered, though exporting can sometimes be a bit of a challenge. Oracle has a segment specially dedicated to manufacturing, providing you with master data management, shop floor efficiency, variance monitoring, product tracking, and more. Oracle Siebel Partner Relationships Management (PRM) is where you will build up your connection to partners for improved sales, service, and commerce.

Salesforce PRM

Salesforce is well known and certainly a leader in the business software industry. This PRM solutions offers a lot of options so you can upgrade or drop things as you go, essentially picking your package. The issue often runs into scalability—Salesforce can get pretty pricey when you really start adding on those deluxe line items that most manufacturers truly do need. With Salesforce, manufacturers can manage their factory complexity and distribution channels through Sales Cloud PRM. It will help drive solution selling, improve upsell opportunities, automate lead routing, and improve communications for training or warranties.

Not sure if you need a Partner Portal or a Full PRM? Let's Chat

Impartner Software

Starting at around $2,000 this PRM offers great integration. Onboarding for this platform is automated. This is a true out-of-the-box solution that will get you up and running your RPM within the month. The company offers a multi-award winning three-step Velocity™ process for getting everything in place. Impartner staff helps you improve functionality and respond quickly if you run into an issue. Aside from English, Impartner also supports Finnish, French, Italian, Dutch, Portuguese, and Spanish. This ever-changing product is continually reassessed to keep it on the list of top PRM for both beginners and PRM vets alike.

Out-of-the-box solutions work well for many industries, but not often for building materials manufacturers, so be sure to assess if any out-of-the-box solution will truly have the features your team needs to thrive.

MindMatrix

MindMatrix is great for small businesses. Pricing can start as low as $15/per user/per month, though you are likely to spend closer to $30. You may find the features are limited, but the low price tag can make this solution a great starting choice. You will have your PRM combined with asset management, sales enablement, channel marketing, and marketing enablement for both indirect and direct sales. Access to the visible pipeline helps keep you constantly in the loop. MindMatrix also offers mobile access, helping you maintain partner integrity, syndicate sales, and meet compliance regulations.

PartnerStack

This fast-growing company was started in 2015 and has helped some of the fastest-growing companies stay focused on growth. With PartnerStack, you get a solid platform that makes it very easy to review payments and improve communication with partners. Automatic billings and options for self-serve partner withdrawals help with tracking and transparency. Pricing is a bit higher and the customer service isn’t as robust as some companies, though you do get 1:1 support with an Enterprise Account. You will have the options between Essentials, Growth and Enterprise packages with PartnerStack.

Allbound

This PRM allows you to add content quickly, though some users may find it a bit confusing to navigate at first. A project manager can help get your team ready to implement the PRM Portal. It works well for small- or mid-sized businesses. The analytics partner insights package makes it easier to track your partner's progress. The account teams are extremely knowledgeable and highly responsive. Allbound PRM is an ideal choice if you are going to be sending out training or content to your partners. You can even leverage it for internal education and value sharing.

Improving Your Partner Relationships

Investing in a great PRM is an investment in the future of your company and your relationships with your distributors, suppliers, contractors, and customers. Though getting started can be overwhelming, the results are well worth the time spent choosing the right solution for your building materials manufacturing company.

New call-to-action

Marketing Budget Template

We don't think Building Products Manufacturers need to spend more on their marketing. We do think what you allocate your budget to can be optimized to drive better results from the same budget.
 
Here's a marketing budget we'd recommend.

Topics: Technology, For Marketing Directors

Related Posts

Technology | For Marketing Directors

How Much Does It Cost To Develop Your Manufacturing Website on HubSpot's CMS?

When it comes to finding the right content management system (CMS) for your manufacturingwebsite, several factors can influence your decision to go wi...

Read More
Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

Read More
Technology

4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively

When a prospective customer ends up on your website, you have one of two choices. Provide them with the information they need about a product, and let...

Read More
Technology | For Sales Directors | For Marketing Directors

Why Manufacturers Should Develop Web Portals in 2022

Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...

Read More
Technology | For Sales Directors

How Long Does it Take to Implement a New Manufacturing CRM?

The CRM (customer relationship management) is an essential part of today's business landscape. These software tools perform a myriad of important cust...

Read More
Process | People | Technology | For C-Level Executives

Overcoming the Many Challenges of Channel Marketing

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, ...

Read More
Technology | For Sales Directors

20 Reasons Why You Don’t Need a New CRM

Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales...

Read More
For Channel Managers | Technology | For Marketing Directors

What is a PRM? [+4 Best Use Cases of a Partner Portal for Manufacturers]

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribu...

Read More
Process | For Channel Managers | Technology

8 Functions of a Channel Partner Portal

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent...

Read More
People | Technology | For Marketing Directors

Five Ways Partner Portals Build Trust in Your Channel

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...

Read More