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Emily Buchan

Emily is our Senior Implementation Specialist and creates website content and marketing content. She has 30+ certifications from the HubSpot Academy.

image of blog Emily Buchan

    Why you should start a voice of the customer program

    It’s no secret that it costs 5 to 25x more to acquire a new customer than it does to keep a current one. It should also come as no surprise then that ...
    Service Hub

    Leveraging the HubSpot Services Hub for Customer Feedback

    If you’ve ever had your beach day rained out, you probably know that even with the best intentions and greatest computer models, we humans are not so ...
    Service Hub

    Are You Re-engaging with Your Customers? Here’s Why You Should

    What happens after you lose touch with a customer or that perfect lead who ghosted you? You might think a lost customer is — well, lost, but you have ...
    Inbound Marketing

    How to Choose a Web Design Company

    Look at any website for 50 milliseconds. That's the blink of an eye. What do you see? You can't really see anything in that short amount of time. You ...
    Inbound Marketing

    Buyer's Journey Mapping

    Buyer's Journey Overview As a cornerstone of inbound marketing, great content undoubtedly attracts and engages leads. But unless you’re creating that ...
    Inbound Marketing

    Social Media Optimization

    What is Social Media Optimization? Social media optimization is strategically using social media profiles in order to grow the online presence of a bu...
    Inbound Marketing

    Pop Up Forms

    What is a Pop Up Form? A pop up form is a short form on your website that appears as a pop up on the current page. Oftentimes, forms appear on separat...
    Inbound Marketing

    Search Engine Optimization

    What is Search Engine Optimization (SEO)? Search engine optimization, commonly referred to as SEO, is the process of making a website or webpage recog...
    Inbound Marketing

    Pipeline Acceleration Campaign

    What is a Pipeline Acceleration Campaign? A pipeline acceleration campaign is a campaign used to increase sales velocity. This type of campaign combin...
    Indirect Sales Channels | Technology

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