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Business Process Automation Insights

Strategic insight on how to improve efficiency, optimize human resources, and lower operational costs.

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      Why you should start a voice of the customer program

      It’s no secret that it costs 5 to 25x more to acquire a new customer than it does to keep a current one. It should also come as no surprise then that ...
      Service Hub

      Leveraging the HubSpot Services Hub for Customer Feedback

      If you’ve ever had your beach day rained out, you probably know that even with the best intentions and greatest computer models, we humans are not so ...
      Service Hub

      Are You Re-engaging with Your Customers? Here’s Why You Should

      What happens after you lose touch with a customer or that perfect lead who ghosted you? You might think a lost customer is — well, lost, but you have ...
      Marketing

      How to Choose a Web Design Company

      Look at any website for 50 milliseconds. That's the blink of an eye. What do you see? You can't really see anything in that short amount of time. You ...
      Marketing

      Buyer's Journey Mapping

      Buyer's Journey Overview As a cornerstone of inbound marketing, great content undoubtedly attracts and engages leads. But unless you’re creating that ...
      Marketing

      Social Media Optimization

      What is Social Media Optimization? Social media optimization is strategically using social media profiles in order to grow the online presence of a bu...
      Marketing

      Pop Up Forms

      What is a Pop Up Form? A pop up form is a short form on your website that appears as a pop up on the current page. Oftentimes, forms appear on separat...
      Marketing

      Search Engine Optimization

      What is Search Engine Optimization (SEO)? Search engine optimization, commonly referred to as SEO, is the process of making a website or webpage recog...
      Marketing

      Pipeline Acceleration Campaign

      What is a Pipeline Acceleration Campaign? A pipeline acceleration campaign is a campaign used to increase sales velocity. This type of campaign combin...
      Channel Partner Management | Technology

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