Partner relationship management is the combination of strategies, methodologies, software, and cloud-based applications that businesses who sell through a distribution channel use to communicate with their distribution partners. The term “PRM” generally refers to the technology services used to implement and manage a sales channel strategy with distribution partners.
Manufacturers use PRM to connect with their distribution partners and manage their channel from one place. Processes and information that’s disconnected between overflowing inboxes and spreadsheets are streamlined and connected in a single cloud-based application. Data, leads, orders, and training material are managed and accessed from one system.
Businesses who leverage PRM have more insight into the performance of their distribution channel and can utilize automation and reporting features to give their partners more, collaborate, and grow their channel.
