What is PRM?

Partner relationship management is the combination of strategies, methodologies, software, and cloud-based applications that businesses who sell through a distribution channel use to communicate with their distribution partners. The term “PRM” generally refers to the technology services used to implement and manage a sales channel strategy with distribution partners.

Why You Need A PRM

Building materials manufacturers should be using a PRM to connect with their indirect sales channel partners in a centralized location (rather than emails and spreadsheets). Data, leads, orders, and training material are managed and accessed from one system. With a PRM, you can host a Partner Portal on your website to streamline parter access to resources and communication. 

When you leverage a PRM, you will have more insight into the performance of your indirect sales channel and can utilize automation and reporting features to give your partners more resources, collaborate better on campaigns, and scale your indirect sales channel.