PARTNER RELATIONSHIP MANAGEMENT

What is PRM?

Partner relationship management is the combination of strategies, methodologies, software, and cloud-based applications that businesses who sell through a distribution channel use to communicate with their distribution partners. The term “PRM” generally refers to the technology services used to implement and manage a sales channel strategy with distribution partners.

Why You Need PRM

Companies use PRM to connect with their sales partners and manage their channels from one place. Partner Portals are a great communication platform. Data, leads, orders, and training material are managed and accessed from one system.

Businesses who leverage PRM have more insight into the performance of their sales channel and can utilize automation and reporting features to give their partners more, collaborate, and grow their channel.