Edit

Looking Ahead

Following in step with the progression of other industries that leverage distribution partners to go-to-market, the building materials industry is facing the new task of re-tooling existing indirect distribution models and partner programs to form ec...

Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game is played.

When selling through a channel of distributors, dealers, resellers, and construction professionals, there are approximately 27 balls to juggle in order to succeed. When there is that much going on all the time, how is one to know which areas of the c...

Lead times take center stage for construction supply chain management. Given abnormally long lead times and higher instances of "no stock" situations in 2021 within the building materials industry among others, the way and accuracy with which you com...

In order to optimize your manufacturing website's performance in search engines and in generating demand for channel sales enablement, you must first gain a deep understanding of the desired end state for each website visitor. In other words, you mus...

Industry is driven by innovation. While the building materials and construction industries were required to innovate quickly in the face of the COVID-19 pandemic, many of these innovations were already taking root and ultimately inevitable. We’re alw...

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

Download Assessement