The Ultimate Guide to Channel Marketing

Indirect Channel Marketing Strategy and Best Practices for manufacturers that will fuel a digital transformation of an indirect channel.

September 17, 2021 | 3 Min Read

The Future of Samples in the Building Product Specifier's Workflow

Posted By
Will Smith
Share

Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it to change over the next two years. Plus, gain words of wisdom regarding how building product manufacturers should and should not be interacting with architect sample requests.

 

Timestamps:

  • 2:10 - Meet Benjamin Glunz of Anguleris, Swatchbox, and BIMsmith
  • 7:10 - The History of Swatchbox for Architects
  • 10:19 - How the Role of Samples Has Changed Over the Last 2 Years
  • 12:31 - How Physical Samples Will Be Used by Architects in the Next 2 Years
  • 15:21 - The ROI of Digital Offerings and Sample Distribution (and Who Should Own Sending Samples)
  • 18:47 - Consequences of "Sample Hoarding" and Transactional Sales Efforts
  • 22:15 - The Importance of Samples Related Data, Regional Demand Tracking, Demographics, etc
  • 27:09 - How to Get off the Marketing Hamster Wheel
  • 31:20 - Be Irreplaceable to Prevent Being Value Engineered Out by the General Contractor
  • 36:05 - The Role of Video Cameras in Building Materials Marketing and Sales
  • 38:53 - The Best Advice Ben has Ever Received

 

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!

Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!

New call-to-action

Topics: Podcast, Looking Ahead, For Marketing Directors

Related Posts

Podcast | People | For Channel Managers

How Successful BPMs Leverage A "Pull Through Sales" Mindset with Partners

Building Materials Sales & Marketing Consultant, Mark Mitchell of Whizard Strategies Joins Us Again. This Time, Mark Shares His Perspective on How...

Read More
Podcast | People | For Sales Directors

The Role of Construction Job Site Visits for Successful Building Products Sales

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and provid...

Read More
Podcast | For C-Level Executives

Creating a Connected Channel Experience | Jay Skinner Hosts Kevin Dean

Our very own Kevin Dean will join Jay Skinner, host of the Buyers and Sellers Show on Friday, September 10th to address one of the most pressing chall...

Read More
Podcast | For C-Level Executives | For Marketing Directors

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...

Read More
Podcast | For Marketing Directors

The Future of American Living Spaces & How Manufacturers Should Respond

In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and ...

Read More
Podcast | For Marketing Directors

Content Marketing Strategies For Building Products Manufacturers

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed....

Read More
Podcast | People | For C-Level Executives

Mark Mitchell Hosts Kevin Dean on Building Materials Sales and Marketing

On July 8, 2021 Mark Mitchell hosted our very own Kevin Dean on his podcast for building materials sales and marketing executives. The pair addressed ...

Read More
Podcast | For C-Level Executives

Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his behind the scenes experience...

Read More
Podcast | People | For Channel Managers

How Building Products Manufacturers Can Support Contractors to Navigate Construction Management

Chris Randall Shares How Building Products Manufactures Can Help Their Contractor Customers Navigate Construction Management and the Types of Demand G...

Read More