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People

The idea of influencers as part of a marketing strategy is certainly not novel. Rather, the rise of the social web and the Internet, in general, has given more people an opportunity to become influencers, sometimes in very niche segments within a mas...

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, the prospects lists are managed and monitored in what seems like thousands of different CRM and PRM ...

Design and build contractors are an entirely separate buyer persona for building products compare to the stereotypical builder persona. They have different purchase motivations, a different process, and different challenges to overcome. This means th...

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are often plagued by challenging relationships with the brands they sell. Managing channel partnerships w...

Channel enablement gives you the ability to manage, measure, and maintain a consistent and scalable channel marketing strategy and measurable indirect sales approach to product distribution.

Building materials manufacturers and their direct and indirect sales reps often get the short end of the stick when general contractors and architects disagree on product selections.

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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