Digital for Building Materials

Process | For Sales Directors | For Marketing Directors

How to Sell Through Distributors

Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of t...

Read More
Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

Read More
Process | For Marketing Directors

3 Advanced Keyword Research Strategies for Building Product Companies

Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your con...

Read More
Podcast | Looking Ahead | For Marketing Directors

The Future of Samples in the Building Product Specifier's Workflow

Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it...

Read More
Process | For Channel Managers | For Marketing Directors

Through Channel Marketing Automation Basics For Indirect Distribution

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors and value-added resellers, lag behind compa...

Read More
Technology | For Sales Directors | For Marketing Directors

Why Manufacturers Should Develop Web Portals in 2022

Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...

Read More
Podcast | For C-Level Executives | For Marketing Directors

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...

Read More
Podcast | For Marketing Directors

The Future of American Living Spaces & How Manufacturers Should Respond

In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and ...

Read More
Process | For Sales Directors | For Marketing Directors

How to Sell LED Lighting [New and for Retrofitting]

LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of...

Read More