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For Marketing Directors

Email automation, in particular, HubSpot’s email workflow feature, can be an incredible tool for effective inbound lead generation. These time-saving and customer-centric features, however, can only do the work when they’re actually set up and when t...

The idea of influencers as part of a marketing strategy is certainly not novel. Rather, the rise of the social web and the Internet, in general, has given more people an opportunity to become influencers, sometimes in very niche segments within a mas...

When it comes to finding the right content management system (CMS) for your manufacturingwebsite, several factors can influence your decision to go with one CMS over another. One important factor in finding the right fit is price. The HubSpot CMS fea...

What is a Blogging Plan? Blogs are a great way to consistently put out relevant, helpful content for each stage of the buyer’s journey. A blogging plan is a way to organize content and plan ahead to make sure your team is consistently writing, editin...

When it comes to websites, it's easy to say, "good enough," about design and functionality. After all, if something isn't broke, per say, why fix it? But, becoming complacent with your business site is a dangerous mindset. If you're notcontinuously i...

What is a Premium Content Plan? A premium content plan is a plan for gated content offers like ebooks, product guides, factsheets, or webinars. A premium content plan includes a schedule for premium content releases as well as plans for landing pages...

Channel Growth Readiness Checklist and Self-Assessment Tool

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Does your current channel strategy align with what your customers expect from you?

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