Inbound Marketing

Email automation, in particular, HubSpot’s email workflow feature, can be an incredible tool for effective inbound lead generation. These time-saving and customer-centric features, however, can only do the work when they’re actually set up and when t...

When you hear the term “Customer Relationship Management” (or CRM), which department or function do you think of first? If you’ve automatically answered “sales”, you’re not alone. In this post, we'll cover why your CRM is so much more than just a dig...

Look at any website for 50 milliseconds. That's the blink of an eye. What do you see? You can't really see anything in that short amount of time. You can't read snazzy headlines or absorb any detailed information.

When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning ...

Buyer's Journey Overview As a cornerstone of inbound marketing, great content undoubtedly attracts and engages leads. But unless you’re creating that content for the right audience, at the right time, on the right topics, and distributing it on the r...

What is Social Media Optimization? Social media optimization is strategically using social media profiles in order to grow the online presence of a business or organization. You can use social media optimization to help build brand awareness, announc...