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Inbound Marketing

How an Inbound Marketing Agency Can Connect You With Your Target Market
By Megan Prangley | December 15, 2017
So, you’re thinking about partnering with an inbound marketing agency? Smart choice, agencies have certifications, the training, the skills, and the right know-how to connect you with your target market. How do they do it, you ask? Inbound marketing; a detailed process that helps your business grow. Keep reading for a few specific examples.
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Inbound Marketing

How to Recharge Your Online Marketing Strategies
By Megan Prangley | December 7, 2017
Is the 9 to 5 grind getting to you? Have you fallen into the trap of doing the same tasks every day because it’s what you’ve always done? Burn out is a common and dangerous theme among marketers. Even with inbound things can get a little routine and tired feeling. Here are a few easy ways to recharge your batteries and improve your online marketing strategies.
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Inbound Marketing

How Can I Market Effectively in a Highly Regulated Industry?
By Amy Post | October 6, 2017
Marketing today is changing rapidly, it seems like everyday our team is discussing a new way to go to market to win the eyes of a new audience. The process is seemingly endless, and if we’re being honest, we have to constantly strategize to determine which efforts will win out to produce the best results. Add in some regulatory processes, and you’ve got another major element to consider, too. However, marketing in highly regulated spaces like the medical and healthcare industries IS possible, you just have to be aware of what to do (and more importantly, what NOT to do) to market in an effective and secure way.
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Inbound Marketing

Why Buyers Don’t Care As Much About Price Anymore
By Amy Post | July 27, 2017
  Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)
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Inbound Marketing

Why a Bunch of Cheap Tools Shouldn't be Your HubSpot Alternative
By Amy Post | July 18, 2017
We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.
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Inbound Marketing

Why Inbound Marketing Works for Solar Energy Providers
By Megan Prangley | June 23, 2017
Kermit the Frog knows it isn't always easy being green, but thanks to local solar providers popping up all over the country, tax incentives, and countless benefits, solar energy is becoming more affordable than ever. Many solar providers have been asking ManoByte, "How does inbound marketing work in my industry?" Ask, and you shall receive! Here are a few ways the inbound methodology will help you spread the solar love, getting more people to "go green."
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Inbound Marketing

The Grand Rapids Marketing Planner: June 19th - 23rd, 2017
By Megan Prangley | June 19, 2017
It's officially Summer, West Michigan Marketers! Que the tiki parties and long days at the lake. This week, I'm sharing some educational indoor events, and even some virtual events that you can attend from anywhere because let's face it, A.C. is our best friend right now! Here are a few must-do's this week to help you learn something interesting and meet some new professionals in your field.
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Inbound Marketing

The Grand Rapids Marketing Planner: June 5th - 9th, 2017
By Megan Prangley | June 5, 2017
Some exciting events are coming up this week, and we wanted to be the first ones to tell you about them because we're just cool like that! Get out of the stuffy office and enjoy some sunshine on your way to these awesome marketing, business, and networking events. We're also planning some exciting events the ManoByte team will be hosting later this season, so subscribe to the blog now to make sure you never miss a Monday Marketing Planner. 
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