Digital for Building Materials

Sales Enablement | CRM

How Much Does a Manufacturing CRM Implementation [Actually] Cost?

One of the most important things to understand about your customer relationship management (CRM) software is that there will be more to the cost than ...

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Sales Enablement | Business Growth | Channel Operations

How Long Does it Take to Implement a New Manufacturing CRM?

The CRM (customer relationship management) is an essential part of today's business landscape. These software tools perform a myriad of important cust...

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Inbound Marketing | Sales Enablement

Manufacturers: Outperform Your Competition Through Digital Marketing

Businesses (including distributors, dealers, builders and contractors) are reimagining what marketing means for their companies. This includes updatin...

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Sales Enablement | Indirect Sales Channels

5 Essential Tips For Selling to Facility Managers

If you sell to facility or building managers, you may already know there’s a bit of a “science” with how these individuals make purchasing decisions. ...

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Inbound Marketing | Sales Enablement | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels | Industry News

The Influence of Video Marketing in 2021 and Beyond

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales...

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Sales Enablement | Channel Operations

Why Lead Management Helps Your Partners Sell Your Products

Lead management is an important part of any business, but it's especially critical for manufacturers who sell products through a vast network of not o...

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Sales Enablement

Adapting Sales Behaviors for the Digital Market

In a world where information is at our fingertips, sellers and businesses are getting creative when it comes to standing out amongst the masses. Gone ...

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Sales Enablement

Realign Your Selling Approach and Communication During COVID-19

Times are tough, no doubt. We are all uncertain of what the future holds with many areas of our lives, including our professional careers. What that m...

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Sales Enablement

3 Reasons CRM Implementations Fail & How To Prevent Them

The way people buy has changed. In the age of Information, buyers no longer need or want salespeople to hold their hand through their buying journey. ...

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