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Growth Strategy Articles

Channel Operations | PRM | Partner Portal

Five Ways Partner Portals Build Trust in Your Channel

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...

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Channel Operations | Indirect Sales Channels | PRM | Partner Portal

THROUGH CHANNEL MARKETING AUTOMATION BASICS

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, and value-added resellers, lag behind companies who sel...

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PRM | Partner Portal

8 Functions of a Partner Portal

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent...

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