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Services HUB

5 Benefits of Implementing a NPS Process

By Emily Neier | August 28, 2018
Think of Net Promoter Score (NPS) like your business’s cosmic sign: it says something about your business, and when prospects or other businesses see it, you want it to make a good impression. Calculating your company’s NPS is a little more complicated than knowing your birthday, but it’s worth measuring periodically to understand how customers feel about your business and its products or services.

Michigan Marketing and Technology Conference

Breakout Sessions Announced for #MiMarTech18

By Amy Post | August 27, 2018
You probably know by now that ManoByte is the Diamond Sponsor of the Michigan Marketing and Technology Conference being held on October 16th, 2018 at the CityFlatsHotel in Grand Rapids. We'll be there presenting and helping to ensure the event is a resounding success. Recently, many (not all) of the breakout session topics have been finalized, so we wanted to share those details with all of you. Read on to see some of the sessions that will be happening at the event as well as to get a special discount code that's exclusive for our ManoByte blog readers. 

Customer Experience

Why You Should Start A Voice of the Customer Program

By Emily Neier | August 24, 2018
It’s no secret that it costs 5 to 25x more to acquire a new customer than it does to keep a current one. It should also come as no surprise then that it’s much easier to sell to an existing customer than a new one. Marketing Metrics reports that businesses only have a 5-25% chance of selling to a new prospect, but they have a 60-70% chance of selling to a returning customer.

Inbound Marketing Tips

How Inbound Helps You Reach Your Millennial B2B Buyers

By Emily Neier | August 23, 2018
Millennials: we’re everywhere! We’re even the largest section of the American workforce — 56 million of us as of 2017 (statistics on how many participation trophies that accounts for is unavailable at this time ;-). We’ve already ruined the paper napkin industry, what are we coming for next? With the oldest millennials turning 38 in 2018, more of us are entering leadership roles in the workplace and involved in making purchasing decisions for our companies. And so the story goes: the entrance of the millennial presents a challenge to the way things were done before.


Recapping our First Internship Program in the Shark Tank!

By Amy Post | August 22, 2018
For those of you who don’t know, over the past 10 years, ManoByte has grown from a solo entrepreneurial venture to a thriving business equipped with a team of 15 marketing professionals. We’ve moved locations several times to offset the growth of our team, and in recent years, we’ve even launched an in-house video studio to better service our clients. Despite all those additions, last spring we noticed something was missing from our growth journey… a ManoByte internship program!

Sales Enablement

The Four Best Tools for Prospect Research

By Julius Rogers | August 21, 2018
 When it comes to sales, prospecting can sometimes be the most time-consuming task. You have to take time away from the job of selling to find more people to sell to in the future. It can sometimes feel like going around and around in a circle. However, with HubSpot and the inbound marketing methodology, you have the upper hand when it comes to managing your prospects once you've identified them. But, what are some of the first things you should do once you've added them as a contact in the CRM? Call them? Email them? Both?

Channel Marketing

What is a PRM?

By Emily Neier | August 15, 2018
PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribution channel can use to communicate with their channel partners. Although they look and sound similar, PRM and CRM are not interchangeable terms, and relying only on CRM strategies and technology solutions often fall short of what channel managers (and channel partners) need to successfully get their products and services to end users.

Michigan Marketing and Technology Conference

Last Day for #MiMarTech18 Early Bird Pricing, and Another Speaker Announced!

By Amy Post | August 15, 2018
By now you probably know that ManoByte is the Diamond Level sponsor of the Michigan Marketing and Technology Conference being held at CityFlatsHotel in our home city of Grand Rapids, Michigan. We're super excited to be a part of such an awesome event. And the best part? The tickets are only $150 for the entire day of sessions led by a great group of speakers from all areas of the marketing and technology space. Lunch and a special happy hour is also included. But that pricing goes up another $25 tomorrow, so if you want a seat, make sure to reserve it today.