We are excited to launch our new series of interviews, "Meet the Sharks" here on the ManoByte blog. We're starting this series because we are often asked about why the culture at ManoByte is so great, and we always provide the somewhat generic answer of, "it's our people". WIth this series, we'll highlight those amazing people who work to make inbound magic happen for our clients each day, beginning with our CEO and leader, Kevin Dean.
Thompson Remodeling is a design/build remodeling firm located in Grand Rapids, Michigan. For nearly four decades, they've been providing custom remodeling services for homeowners all across West Michigan.
The terms "Search Engine Optimization" and "keyword optimization" are staples in the digital marketing world. Inbound marketing agencies like ours have been using them as a driving force behind our marketing campaigns since pretty much the dawn of digital and inbound marketing. But you've probably been hearing things like "SEO is more than just keywords these days" and "search is transforming" as well as, "Google's algorithms are more sophisticated than ever." So, this begs the question, is the classic SEO optimization of keywords even working anymore? And if not, what are we going to do about it?
The Grand Rapids Chair Company is a manufacturer of commercial chairs and tables. While their largest customer segment is fast-casual restaurant chains, they supply nearly every category from casual to fine dining, college cafeterias, hotel venues and more. Their business spans all across the US and beyond, so it's highly likely you've experienced one of their products while sitting down at places like your local Wendy's or Whole Foods Marketplace.
Background HILL DT is a supplier of decompression therapy chiropractic beds based in Grand Rapids, Michigan. They pride themselves in being a results-based company with years of experience teaching, diagnosing & treating patients with their advanced decompression therapy beds and tools. Their personas are all comprised of highly educated Chiropractic Doctors who are practicing in a variety of offices and wellness centers across the US.
We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get questions about it from clients, prospects, and our marketing peers all the time. What is Hubspot? And why is it so expensive?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.
If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t heard of it before, HubSpot is the tool we use and leverage for our clients to implement, adjust, and track all of our inbound marketing and sales initiatives. We even use the phrase, “we basically bleed orange” (HubSpot and ManoByte’s brand color) quite frequently.