A Beginner's Guide to Inbound Content

Rewatch our Tech Tuesday Webinar, where we cover Inbound Content and CRM's role in aiding quality content. 

January 19, 2017 | 4 Min Read

What Is Mobile Optimization?

Posted By
Amy Post
Share
What Is Mobile Optimization?

If you’ve ever talked with anyone who works in web design, you know crafting a website is laborious work. And that doesn’t stop with the design - you also have to make sure the buttons click to the right links, it looks pretty, as well as making sure it works flawlessly from your desktop, Apple or PC, Android, and even your 8-year-old cousin’s iPod touch. This flexibility across all devices is where the term, 'mobile optimization' comes into play.

 

Mobile Optimization Defined:

Mobile optimization is the process of ensuring that visitors accessing your website from mobile devices have an engaging and user-friendly experience that's been optimized for that specific device.

For example, when you cruise over to Amazon, the site will be functional and easy-to-use whether you are on your PC, your iPad, Android phone or any other possible access point. The savvy folks over at Amazon want to make sure the site is mobile optimized, so they don’t miss a single sale over something like platform preference.

Is That the Same as Mobile-Friendly?

No. A mobile-friendly site will shrink the size of the pages of the site to be viewable on mobile, but it will not be optimized or designed in a way that drives mobile conversions. An optimized site provides bigger navigation buttons, reformatted content, and optimized images that will appear when the site identifies that the user is on a mobile device.

Here's a countdown of reasons why we make mobile optimization a major priority when we build websites for our clients:

5. Everyone's on Mobile. 1.2 billion people are using the web from their mobile devices. Additionally, 80% of all internet users are using a smartphone. That’s a whole lot of mobile traffic that can be converted into leads for a business.

4. Mobile Users Act Differently. Even though they may be limited by data, mobile users are consuming visual media like crazy, and they do so primarily through videos and images. Having different viewing habits creates yet another opportunity to engage potential customers beyond their desktop.

3. Tablets are Money-Making Machines. Did you know that tablet users account for the highest average transaction than any other device? And yep, that includes desktops. So, for those who rely on eCommerce sales, you probably can’t afford NOT to be optimized for mobile.

2. Landing Page Conversions. Landing pages on mobile should be different than your desktop, so a website needs to accommodate this with pages that have a clean design, clear call-to-action and a super fast load time. Not following mobile landing page best practices can be a costly risk when it comes to mobile conversion rates.

1. Because, well, Google. Google now hands out some significant penalties for any websites failing to meet their standards for mobile optimization. And as we all should know by now, your business needs to be friends with Google.

In a nutshell, that’s why we put in the many hours of designing websites that will work across all platforms and devices. It’s not an easy job, but we take great pride in making sure our customers accomplish inbound success through every possible phone, tablet, laptop, Surface or i-anything.

Looking for more on how you can optimize your website? We have a comprehensive eBook available below that will walk you through the entire process!

Sources:

http://resources.mobify.com/50-mobile-commerce-stats.html

https://www.fastcompany.com/1809535/tablet-users-spend-50-more-purchase-smartphone-owners

http://signalfire.us/blog/what-is-responsive-design/

Topics: Inbound Marketing

Related Posts

Inbound Marketing | ManoByte

Ways that kill a Building Materials Manufacturing Blog

Does your blog content have a focus on helping your customers or are you merely producing a blog to "get content out" to maintain a competitive advant...

Read More
Inbound Marketing

4 Digital Marketing Trends for 2021

As the world moves into another year facing COVID-19, digital engagement is becoming one of the most prevalent forms of communication. Smart business ...

Read More
Inbound Marketing

5 Social Media Tips for Manufacturing and Millwork Companies

Social media manufacturing content is on the rise and B2B companies are working to take full advantage of the benefits that come with these outreach p...

Read More
Inbound Marketing

How 2020 Changed Marketing & Business For Good

Marketers have been saying it for years: digital transformation is unavoidable for modern businesses. If there was any doubt, COVID-19 was the final n...

Read More
Inbound Marketing

5 Tips for Gaining Executive Buy-In for PRM

Technology can be a game-changer for your company. Often the needs, capabilities, and opportunities are well apparent to those working in the trenches...

Read More
Inbound Marketing

Why is Mobile Optimization Important in Today's Marketing World?

When it comes to website design, access, and usage, it’s clear that the mobile experience is the driver. While web design started when desktops were t...

Read More
Inbound Marketing

What NOT to do in a Webinar

In the midst of the COVID-19 pandemic, many of us are spending lots of time in virtual gathering. Zoom calls, Microsoft Teams meet-ups, and GoToMeetin...

Read More
Inbound Marketing

10 Things to Do as You Prepare for a Website Redesign

Websites are the bread and butter of e-commerce companies and a crucial marketing component for businesses of all types. If you’ve taken a look at you...

Read More
Inbound Marketing | Business Growth | Services

9 Tips to Improve How You Monitor Your Business’s Website Analytics

You’ve got your website up and running, with great images, compelling copy, great marketing content and the latest bells and whistles. So how do you k...

Read More
Inbound Marketing

4 Top Tips for Writing Long-Form Content

While it's absolutely fair to say that many content marketing professionals understand the importance of actual, high quality content in their overall...

Read More