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Inbound Marketing (7)

Most companies are looking to increase their revenue over time, and the no-brainer solution is to make more sales and find more customers. But companies often overlook a valuable source of new sales: their existing customer base.

As we deal with the global pandemic of COVID-19, more and more marketers and salespeople are finding themselves in a new remote environment. While some of us might be familiar with off-site work, many are struggling to adjust to the new routine away ...

For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019...

Customer service should be a key element of all business processes. But customer service as a whole is experiencing dramatic changes as your clients do more and more of their research and problem-solving online. Does your business know how you should...

How engaged are your customers? What steps have you taken to ensure that each customer who interacts with your company is fully engaged? If you are like most organizations (one study showed more than half), you don’t have a formal program for custome...

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations, it seems it might be an easy thing for businesses based elsewhere to dismiss it -- especially if t...

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