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Inbound Marketing (5)

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For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019...

Customer service should be a key element of all business processes. But customer service as a whole is experiencing dramatic changes as your clients do more and more of their research and problem-solving online. Does your business know how you should...

How engaged are your customers? What steps have you taken to ensure that each customer who interacts with your company is fully engaged? If you are like most organizations (one study showed more than half), you don’t have a formal program for custome...

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations, it seems it might be an easy thing for businesses based elsewhere to dismiss it -- especially if t...

According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll show to a business or brand. It's also important to note that even more than being "delighted," custom...

Remember a few years ago when you could put a new business blog post up on Facebook and within a few hours you’d have a significant amount of clicks on it? You’ve probably noticed that over time, (unless you’ve implemented a strategic inbound marketi...

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