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Growth Strategy Articles

Inbound Marketing

Why You Should Care About BOFU, MOFU, and TOFU

What is ToFu, MoFu, and BoFu? No, these are not a type of Oriental delicacy to be relished in an upscale restaurant, these three terms are shorthand r...

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Inbound Marketing

How Video Can Produce a Significant ROI for Furniture Manufacturers

The list of ways to optimize your processes in a manufacturing company is seemingly endless. With the rise of robotics, the Internet of Things, and au...

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Inbound Marketing

3 Tips to Help Sales Reps Embrace Inbound Marketing

Change can be intimidating, especially to a team of sales reps who have been doing their job that same way for decades. As technology, buying, and soc...

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Inbound Marketing

What Is Mobile Optimization?

If you’ve ever talked with anyone who works in web design, you know crafting a website is laborious work. And that doesn’t stop with the design - you ...

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Inbound Marketing

Special Series on Inbound Best Practices: 4 Tips to Creating Your Buyer Persona

Welcome to our inbound best practices blog series, today we'll dive into developing yourbuyer personas. Personalization helps your inbound marketing e...

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Inbound Marketing

What Craft Beer Can Teach You About Inbound Marketing

If you live in Grand Rapids, then you already know that we take beer pretty seriously around here. With over 40 breweries and multiple awards like "Be...

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Inbound Marketing

10 reasons why your business needs video

Leaders from virtually every industry are asking, "Why does my business need a video?" Or they're scoffing, "Isn't that just a fad?" Others are in den...

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Inbound Marketing

The Best Video Editing Software

In today's day and age, we have come a long way from those massive camcorders and bulky splicing equipment to edit scenes. Because of cell phones, it'...

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Inbound Marketing

How to Get Ideas for a Video Script

So, here you are, interested in video marketing and implementing great content ideas inyour strategy. You have decided a video is the vessel to get yo...

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