<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

The Ultimate Guide to Channel Marketing

Indirect Channel Marketing Strategy and Best Practices for manufacturers that will fuel a digital transformation of an indirect channel.

October 27, 2016 | 6 Min Read

The Best Video Editing Software

Posted by Matt McCready | Share
The Best Video Editing Software

In today's day and age, we have come a long way from those massive camcorders and bulky splicing equipment to edit scenes. Because of cell phones, it's now easier than ever for enthusiasts to shoot high-quality videos in high-definition. But aside from the basic mobile phone editing applications, what are the best software options available today for editing video?

All the video editing softwares listed include splitting, joining, and trimming video clips. They all have capabilities to do Picture in Picture (PIP), green screening (chroma-keying), animated transitions and more. They are all Non-Linear Editing Systems (NLE).

the-best-video-editing-software3.jpg

Adobe Premiere CC

Adobe Premiere of the Creative Cloud, as of June 2016, has one of the most collaborative workflows of all editors. Adobe Premiere draws advantages from its seamless integration with Adobe’s After Effects, PhotoShop, and the Creative Cloud. Adobe Premiere supports 4K, 360-degree content, and multi-cam editing. Users can take advantage of proxy media creation, virtual reality editing, multi-sessions for field dominance, purchasable stock assets, manipulating closed captions, a scriptwriting tool, and much more. You can see the details you need right in the Source and Program Monitor panels, and you can switch between video and audio waveforms with just one click. Enhanced Lumetri Color tools provides new ways to get creative with color, and Dynamic Link eliminates intermediate rendering between Premiere Pro and Adobe After Effects/Adobe Audition for a seamless workflow. Adobe Premiere has been and will likely remain a leading industry powerhouse for video editing. Keep in mind, however, that these are only available with an Adobe Subscription.

In recent years, Adobe Premiere Pro has dominated the NLE market. Its subscription-based service and prolific development team makes it an excellent fit for many editors.

the-best-video-editing-software2.jpg 

Final Cut Pro X

Apple's professional-level video editing software, Final Cut Pro X, brings a ton of power in a simple interface to both video professionals and consumers alike. Final Cut Pro also comes with stunning 3D titling capabilities. The software comes quipped with a multi-camera capability, a denoiser for optimal audio, as well as multi-channel audio editing. Additionally, the Magnetic Timeline improves traditional ways of trimming, including ripple, roll, slip, and slide edits.  Final Cut Pro X comes with the ability to use alt text, keywords, and smart collections in order to make for a clean and organized workflow. Native format support, unified imports, and all of Final Cut’s great features are what allow the Apple Video Editing Software to compete with others like Avid and Adobe. Final Cut Pro X is only available on Apple’s OS and can be purchased for $299.99 in the App Store.

Of all the NLE’s listed, Final Cut Pro X is known for being the easiest editing system to learn how to use, and will be the most comfortable for someone who is used to working on Apple systems.

Blackmagic’s DaVinci Resolve 12.5

DaVinci resolve combines professional nonlinear video editing with the world’s most advanced color corrector, so now you can edit, color correct, finish and deliver all from one system. It comes complete with the following key features:

  • Natural 32 bit float YRGB processing
  • Power windows, tracking, primaries and secondary corrections
  • Log, HSL and curve grading
  • RGB mixing
  • 3D object tracker and stereoscopic eye matching
  • XML and AAF round tripping for NLE systems
  • Optical quality resizing, noise reduction, and audio sync 

DaVinci Resolve used to come with a hefty pricetag, nearing $40,000 for the system. However, Blackmagic Design acquired the company in 2009, and now DaVinci Resolve has a different advantageous market position. Black Magic DaVinci Resolve is loaded with effects and supports 4K, 360-degree content, and multi-cam editing. DaVinci Resolve even lets an editor and multiple colorists at different workstations share the same timeline and work together as they complete shots. BMDR 12.5 comes in a free version, a Studio version, and an Advanced control surfaces package.

While the price is right, Davinci Resolve remains complex to learn and lacks some of the more advanced tools one can find on other systems.

Avid

Most known for their Digital Audio Workstation Pro Tools, Avid’s video editing software is an industry standard as well. Known as their media composer, Avid provides native support for 2K, 4K, Ultra HD, and 8K media - making it easy to acquire, manage, edit, and deliver content quickly and simply. Equipped with full-featured 3D tools and workflows, the plug-ins for Media Composer include iZotope Insight Audio Metering, NewBlue Titler Pro v2, and Sorenson Squeeze Transcoding Software. To gain all features one must have a Floating Licenses Server. The full package costs between $200 to $50,000 so it’s normally a software to take advantage of if you have the capital and infrastructure in place, to begin with. Avid for years has helped to set the industry standard.

Avid is the gold standard for NLE systems. It’s both fast and powerful but the high price and steep learning curve make it inaccessible to many editors.

These tools are only as good as the individual or production team using them. Learning an editing software can be done as an individual, but in a forever growing competitive industry, gaining knowledge from universities and seminars can be helpful factors that propel one's video editing capabilities to new heights.

If you’re interested in professionally-made and edited video at a fair price, consider our Video Workshop on November 3rd. Click below to learn all about it.

Topics: Inbound Marketing

Related Posts

Inbound Marketing

10 Mind-Blowing Marketing Stats You Need to Know for 2019

For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and qua...

Read More
Inbound Marketing

5 Best Paid Advertising Channels on Social

Pew Research Center published findings earlier this year that—to no surprise—social media use among adults in the United States is rising. So in the n...

Read More
Inbound Marketing

5 Tips for Doing Social Media for B2B in 2018

For those of us who’ve watched social media’s influence over B2B companies shift over the years, you know it’s something that’s always changing. As B2...

Read More
Inbound Marketing

What Will Digital Marketing Look Like in 2019?

Can you believe 2018 is more than halfway over? Many of us are already thinking about what 2019 will bring, and how we can up our game even more going...

Read More
Inbound Marketing

20 Important Customer Service Stats You Need to Know in 2018

Customer service should be a key element of all business processes. But customer service as a whole is experiencing dramatic changes as your clients d...

Read More
Inbound Marketing

Are Your Customers Really Loyal to Your Business?

Customer loyalty is one of the most important aspects of your business. But when customers aren't talking to you about it or making another purchase, ...

Read More
Inbound Marketing

The Inbound Service Framework Guide to Company Growth

How engaged are your customers? What steps have you taken to ensure that each customer who interacts with your company is fully engaged? If you are li...

Read More
Inbound Marketing

New GDPR Customer Privacy Rules are Too Important to Ignore

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations...

Read More
Inbound Marketing

The Comprehensive Guide to Creating a Knowledge Base

According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll sh...

Read More
Inbound Marketing

4 Tips to Help Get Your Content Seen in 2018

Remember a few years ago when you could put a new business blog post up on Facebook and within a few hours you’d have a significant amount of clicks o...

Read More