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Inbound Marketing Strategy

How to Know It's Time for HubSpot Help

By Beth Jackson | April 14, 2015
Many businesses wonder when it is it time to get help with Hubspot? There are times when you may become tied up in your marketing strategy and unable to move beyond the obstacles in your way.  You might notice that your follower count decreases or your website is not converting as many sales as you once were. People want to be able to read high-quality content that is free from errors, and they want to be able to navigate your website without any delays or problems. When this happens, it is time to consider seeking help from someone who understands the system. If you are having trouble launching your marketing campaign using HubSpot, it may be time for you to get help. Below are some of the ways you can tell it is time to seek outside HubSpot help.  

Internet Marketing

What We Learned in 2014 That Grew Our Customer's Leads & Revenue

By Gillian | December 31, 2014
It's that time of year again. Time for resolutions and reflection and ultimately gratitude. But we're not much for schmaltz here on the ManoByte blog. We're about business, and our business is helping our clients businesses grow and thrive. So instead of telling you how we want to lose five pounds of keywords or start eating healthier e-books, we want to share our learning process and let you in on what worked best this year and how we can keep holding true to our most important values in 2015.

Inbound Marketing

Getting Started with HubSpot

By Beth Jackson | November 18, 2014
Running a website is fairly difficult, but it doesn’t seem that way at first. Setting up a website has become so easy that some people think you can just set it up and find instant success, but it isn’t that easy. The hard part comes in creating the content, marketing that content, and adapting to changing circumstances. The good news is that there are a bunch of tools out there that can help you make your website better by providing you with great tools.

Inbound Marketing

10 Manufacturing Blogs that Are Influencing Your Industry

By Gillian | October 8, 2014
The manufacturing industry, varied as it may be, has been a cornerstone of the U.S. economy for hundreds of years. While that certainly gives your business plenty to build on, it also makes it easy to get trapped in old habits. One great way to stay on top of your game, and make sure that you're in the loop when it comes to developments in manufacturing, is to read a manufacturing blog, or even a few of them, regularly. Take a look at the links below for some ideas. You might even be inspired to start blogging yourself!

Inbound Marketing

How to Fully Optimize your Homepage

By Beth Jackson | September 23, 2014
Your website’s homepage is one of the most important pages on your website. You can think of it like a train station, it is the one place on your entire site that leads everywhere else. It’s the hub of all traffic. So it is very important that you do everything in your power to optimize your homepage so that it does everything it needs to do. Today we’re going to look at several things you should have on your homepage, and a few things you should leave off. Include: A Blurb About You The first thing you should have on your homepage is something that lets visitors know who you are and what it is you do. You also have the chance to make your homepage sell you as a company, so you want to include things that make you look successful and trustworthy. The homepage is a great place for testimonials, for example, because it shows that other people have purchased your services and have found you to be trustworthy and worthwhile. Don’t Include: Ads! This is especially the case if your website is small or your primary means of revenue comes from products and not advertisements. Ads slow things down, and yuck things up. If you do have to put ads on your homepage, make sure they are image based, and that there are no auto playing video ads. Visitors hate those. Include: A Search Box Technically, this should be available on every page on your site, but for sure it should be front and center on your homepage. Having a search box there will allow users to search through your site without having to go through pages and pages. Search is so much easier, and it is something that everyone knows how to use. Don’t Include: Clutter Sure your homepage is popular, which means you want to put content on it that leads people to click through, but what you don’t want to do is include so much that your homepage looks cluttered. Sometimes less is more. Include: A Sign Up Form Somewhere above the fold you should have a place to collect email addresses. This can be a simple newsletter sign up form, or an eBook exchange program, or some other means to collect email addresses. Emails are still one of the top ways to market your site, and without a list of your own, you’re leaving a lot of traffic on the table. Conclusion The rest is all about personal taste. Don’t be afraid to A/B test parts of your homepage to see what works. Use Google Analytics’ heat map functionality to see which parts of your homepage get action and which get ignored. Then replace the ones that aren’t used.

Inbound Marketing Strategy

The Rep of the Future: How HubSpot CRM is Improving the Way You Sell

By Gillian | September 16, 2014
Today, at the annual INBOUND Conference, our beloved HubSpot, purveyor of all that is inbound, is announcing a new set of tools that is going to change your sales game and help to bring your sales process into the 21st century.

Internet Marketing

5 Tips for Convincing Your Boss to Invest in Inbound Marketing

By Gillian | September 10, 2014
You're a marketer who has leapt enthusiastically on board the inbound train and are ready to ride it out of the station. You have a fountain of ideas for content, an outline for your important buyer personas, and the dream of warm, quality leads dancing in your head like sugarplums. But before the train pulls out of the station, you're going to need something else, aren't you? You're going to need to go ahead from your boss, who's running the whole show. The good news is that whether she's a little bit old school or he's completely stuck in his ways, it is possible to convince your boss that inbound is worth the investment of the time and company resources required to get a campaign going. Here's five things that might help.

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