If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t heard of it before, HubSpot is the tool we use and leverage for our clients to implement, adjust, and track all of our inbound marketing and sales initiatives. We even use the phrase, “we basically bleed orange” (HubSpot and ManoByte’s brand color) quite frequently.
For a comprehensive guide to HubSpot and how it works, click here.
First Things First: Your People
Even though we have a pretty intense love for the HubSpot tools, that doesn’t mean we think every business should buy it. HubSpot is a big purchase, and in order to ensure you are making the RIGHT investment, you need to use the tool to its utmost potential. Typically, that means you will need at least one person from your organization who’s committed to managing the marketing efforts at your organization. This person will need to become certified in inbound marketing through the HubSpot academy, and will be the one responsible for all the campaigns and marketing efforts you deploy. This is because although HubSpot is marketing and sales “automation”, it still requires someone managing it. So, first things first: if you don’t have the capacity to put someone in charge of HubSpot or the ability to hire someone to do it, your business probably isn’t ready for it yet.
Don’t Buy It If: You Need A "Quick Fix"
Like a good wine or craft beer-making process, effective inbound marketing and sales strategies take time. We usually advise our clients to expect it to take 6-12 months before they even begin seeing results, with more clear ROI happening after about 15 months. The reason? You’ll have to learn how to navigate the numerous parts of the tool, develop your buyer personas, create landing page/email templates and workflows, and create all the content that meets the needs of the personas. If you are also building your website on the HubSpot CMS (which is highly advised for the most effective automation management) that can also add several months to the beginning of your timeline for design and development.
Don’t Buy It If: You Are a Referral-Only Based Business
Inbound marketing is all about generating new website traffic and eyes onto your business through email marketing, social media, digital advertising, content strategy, and more, so if your business relies solely on a system of “word of mouth” leads, and you have no intention of ever changing that process, inbound marketing and HubSpot won't provide any value.
DO Buy It If: You have a great (but ignored) contact list
One of the best things about HubSpot is engaging your contact list so they move through the buyer’s journey and ultimately, become your loyal customers time and time again. If you have thousands of opted-in contacts that are just sitting in a CRM (or even worse, on a bunch of spreadsheets) but they aren’t engaging with your brand at all, you’re missing out on a ton of potential sales opportunities. A good benchmark for effective contact management with HubSpot is about 10,000 contacts; anything less may not produce the ROI you are hoping for from the HubSpot purchase.
DO Buy It If: You are looking for long-term, scalable, and measurable results.
Inbound marketing and sales management with HubSpot is a process that’s proven to work. Just take a look at these marketing automation stats:
- According to AutoPilot, Marketers using automation software generate 2X’s the number of leads than those using blast email software and are perceived by their peers to be 2X’s as effective at communicating.
- B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. -Pepper Global
- 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation. -Regalix
Digital and inbound marketing have staying power, which is why HubSpot continues to experience tremendous growth year-over-year.
"Okay, I’m Ready, How Do I Buy It?"
There are a couple of different ways to buy HubSpot. You can buy it direct from HubSpot by calling their sales department. However, by doing so, you'll experience an onboarding fee of about $3,000 for their assistance in the set-up and training you will need to get started. The other option is to buy HubSpot from an agency like ManoByte. We’ll provide you with everything you need to get started without spending big on implementation. (In fact, we don’t charge any fees for set-up.) You receive all the same tools you need to successfully implement HubSpot from a team of certified HubSpot experts.
If you are interested in buying HubSpot for your business, please feel free to contact us below and we’d be happy to get you started. Just click below and someone will be in touch within one business day.