Demand generation: it’s how you drum up interest in your products. Separate from lead generation, this strategy is intended to build awareness and demonstrate the need for your product to create a buzz around it.
Marketing automation is using technology that manages your marketing processes, including multifunctional campaigns and multiple channels, in an automated fashion. But how does it work? Is it difficult to use? Let's take a look at some of the basics.
To keep business afloat, you need to make sure your dealers and distributor partners are satisfied with your services. One of the easiest ways to maintain this satisfaction is to enact Partner Relationship Management (PRM). According to Techopedia, PRM is defined as “a business process by which an organization incorporates policies, procedures and methodologies to deliver, manage and maintain its relationships with external business partners.”
Hello all! Rachael, here. For the past two months, I have been working for ManoByte as the Digital Marketing Intern. Sadly, today is my last day here at ManoByte. In the wise words of William Shakespeare, “Parting is such sweet sorrow”.
Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of marketing automation. Automation for marketing and sales ranges from single-use tools to all-encompassing platforms of features designed to generate leads, qualify and nurture them, scale personalized conversations, increase pipeline velocity, and ultimately—close more sales and generate more business with the right customers.
Concert ticket sales hit an all time high in 2018 reaching over $2.2 billion in global revenue. The projected worth of the augmented and virtual reality industry in the next five years is over $60 billion. Needless to say, people love to be entertained by live, interactive experiences. And when it comes to B2B communication, this principle is no different.
If you’ve lost a channel partner, you know partner churn is like the mean, older sibling of customer churn. Whether they left on their own, or you had to part ways over poor performance, partner churn has a whole host of unique challenges. There’s coordinating the return of unsold product, POS systems, and marketing collateral, as well as tasking IT with removing their information and accounts from your partner portal and PRM platform. And, as the channel manager, you’re faced with the questions of that partner’s customers. Why are they no longer carrying your product? Where can they get it now? Or worse, you could lose those customers altogether.
Marketing in an indirect sales channel is no easy feat. The channel manager has little visibility to their end users, and they have to rely in part on their channel partners to effectively market their products in order to make sales. How do you as the channel manager supply your partners with what they need to succeed? Below, we’ve gathered some ways you can enhance your partner marketing program for smoother selling throughout the entire channel.