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Medical

Medical Marketing Tips: Is the HubSpot CRM a Good Fit for Medical Sales?

By Amy Post | November 8, 2017
The one thing that remains the case across all medical and healthcare sales reps we talk to is the need for ways they can enhance their productivity and timing to land the meeting with the busy medical professional they’re trying to sell to. One of the first questions we ask these people is, “are you using a CRM to manage your leads and opportunities?” Unfortunately, the responses we commonly hear to that question are “No” or, “We’d like to, we just haven’t done it yet.”

Medical

How to Measure Medical Marketing Effectiveness

By Amy Post | October 27, 2017
In this blog, you’ll learn all about: 1. Why the medical marketing efforts you do now aren’t working. 2. The important difference in approaches to medical marketing today 3. How to measure the effectiveness of inbound medical marketing 4. Tips to help you get started

Blogging

Why it Might Be Time to Re-Evaluate Your Blogging Strategy

By Megan Prangley | October 18, 2017
 In the grand scheme of the internet, blogging and inbound marketing are relatively young. Despite this, blogging strategies have changed quickly, every year brings new trends that marketers must pay attention to while creating their content strategy.

Video Marketing

Our Fancy New Youtube Channel

By Amy Post | October 13, 2017
Happy Friday! Like most of us, we know you'll be basking in all that is the fall season this weekend, grabbing your slippers and a blanket and watching a little YouTube. Here in West Michigan, it's expected to rain all weekend, so it's the perfect time to binge on some great video content. 

Inbound Marketing

How Can I Market Effectively in a Highly Regulated Industry?

By Amy Post | October 6, 2017
Marketing today is changing rapidly, it seems like everyday our team is discussing a new way to go to market to win the eyes of a new audience. The process is seemingly endless, and if we’re being honest, we have to constantly strategize to determine which efforts will win out to produce the best results. Add in some regulatory processes, and you’ve got another major element to consider, too. However, marketing in highly regulated spaces like the medical and healthcare industries IS possible, you just have to be aware of what to do (and more importantly, what NOT to do) to market in an effective and secure way.

Digital Marketing

What does ArtPrize have to do with ManoByte & Marketing?

By Megan Prangley | September 29, 2017
By now, you’ve probably realized it’s ArtPrize® in West Michigan. If the traffic downtown, full parking structures, or crowds of people haven’t clued you in, maybe the art all over Grand Rapids has. As a marketing agency proudly located in West Michigan, ManoByte loves to be involved in ArtPrize. The team enjoys going downtown to capture videos and photos of the action to share, but this year we wanted to take it a step further to be part of the story, instead of just reporting on it. This year ManoByte formed a team and actually entered ArtPrize!

HubSpot

Medical Marketing & Sales Hacks: Using HubSpot to Enhance Productivity

By Amy Post | September 27, 2017
We’ve been talking a lot lately about how to market effectively in the medical and healthcare space. It’s loud, crowded, highly-regulated, and it takes a lot to get your voice (and product and service) recognized. Because of this, you are always on the hunt to be as productive as possible as to not waste any of your time marketing to the wrong people at the wrong times. The good thing is, you now have HubSpot, so you’ve taken the first powerful step towards maximizing productivity. Now, you just need to know how to use it more effectively. 

Lead Nurturing

6 Tips to Help Build HubSpot Workflows

By Amy Post | September 21, 2017
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.

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