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Business Process Automation Insights

Strategic insight on how to improve efficiency, optimize human resources, and lower operational costs.

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      Inbound Marketing Content to Include on Your Manfuacturing Website

      The long and short of it is that in the modern buying landscape, manufacturers who are able to solve more of their end users problems are able to sell...
      Marketing | Technology

      Top Challenges Facing Architects in 2022

      There are twelve primary challenges facing most architects in 2022. We can categorize each as either Pragmatic Challenges and Idealistic Challenges.
      Marketing | Sales

      How to Become the Preferred Building Product | Whizard Summit Takeaways

      Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outsid...
      Marketing | Sales

      How to Sell Construction Materials to Builders

      When considering residential and commercial builders as the end user of a product, it is your role as a manufacturer to help them sell more buildings,...
      Sales

      The Growing Role of Channel Partner Ecosystems

      Following in step with the progression of other industries that leverage distribution partners to go-to-market, the building materials industry is fac...

      How to Make A SPIFF for Channel Partner Enablement

      Sometimes it takes a little more "umph" to get your channel partners motivated to educate their prospects further about your offerings and have prefer...
      Sales

      20+ Components of Successful Channel Management

      To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns w...
      Process

      Looking ahead: What Manufacturers Should Learn From Nest Thermostats

      Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game i...

      Should You Launch eCommerce? Evaluate Costs, Challenges, Implications

      The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...
      Marketing | Technology

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