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Digital Marketing

What Will Digital Marketing Look Like in 2019?

By Amy Post | July 31, 2018
Can you believe 2018 is more than halfway over? Many of us are already thinking about what 2019 will bring, and how we can up our game even more going into next year. But with so many changes this year with our digital experiences, what can we expect to see in 2019? Here are a few trends we expect to make a significant impact in the digital marketing landscape in 2019:

Sales Enablement

Tips for Enhancing Plain Text Subject Lines for Higher Open Rates

By Amy Post | July 26, 2018
Talk to any decision-maker at a B2B business right now, and they’d tell you they probably notice an influx of plain text sales emails delivered to their inboxes lately. Some of those emails are intriguing  enough to open, others, not so much. So, how do you ensure you are on the opening end of that plain text email?

Website Design

5 Tried and Tested Website Design Tips When Monetizing Through Affiliate Marketing

By Wyatt Winston, Guest Author | July 25, 2018
It’s time to face the facts: Nothing about affiliate marketing is meant to be easy. At one point, you may have thought that building a website, creating content, and peppering it with affiliate links is all it takes. In fact, you probably went on ahead and planned how you’re going to spend your earnings once you have a couple of affiliate sites generating passive income.

Customer Experience

Why You Need a Knowledge Base on Your Website (And What to Put in it)

By Amy Post | July 24, 2018
If you’re looking for a way to decrease the amount of customer support calls your business receives and provide an enhanced support process for your customers, a knowledge base is the perfect solution. Truth is, today’s customers don’t really want to talk to your support representatives after all. In fact, Forrester reports that 70% of them would prefer to simply log on to your website and get the answer for themselves. That’s where the need for a company knowledge base comes into play.

ManoByte

Meet the Sharks: Julius Rogers, Business Growth Representative

By Amy Post | July 20, 2018
We are nearing the end of our Meet the Sharks Series, and today we are pleased to introduce you to one of our newest Sharks, Julius Rogers! Julius serves as our Business Growth Representative, building relationships with companies both here in West Michigan as well as across the country who might be good partners for the ManoByte services.

Customer Experience

How to be a Mobile-Friendly Customer Support Provider

By Amy Post | July 19, 2018
Today’s customers have high expectations for the companies they do business with. Reason being, we now have the world at their fingertips with 90% of us carrying smartphones in our pockets or purses at all times. When customers or prospective customers need an answer or a resolution to their problem they want it now, and usually, from their mobile device. Stats prove it too, with 63% of US adults reporting they use a mobile device to access customer service departments a few times a month. However, only 10% of those reporting positive experiences from those interactions. This shows we’ve got some serious problems out there when it comes to mobile-friendly customer support. So, here are a few suggestions of ways you can fix it for your business:

Michigan Marketing and Technology Conference

Speakers Announced for the Michigan Marketing and Technology Conference!

By Amy Post | July 17, 2018
This October is the launch of the 1st Annual Michigan Marketing and Technology Conference at the CityFlatsHotel in beautiful downtown Grand Rapids. It’s a full day of keynote speakers and breakout sessions led by many of today’s leaders in the marketing and technology space. ManoByte is excited to be the Diamond sponsor of this exciting new event. Recently, the speaker lineup has grown quite considerably, so we thought we’d take a moment to highlight who you can expect to hear from.

5 Tips for Successful Co-Branding Within Your Channel Network

By Amy Post | July 16, 2018
One of the biggest challenges within many channel networks is ensuring the OEM (Original Equipment Manufacturer) is being adequately marketed through the channel of VARs (Value Added Resellers). The VAR usually has a lot of products and brands being resold through their business, so unless it is crystal clear what the OEM’s marketing plans and branding expectations are, the OEM is likely just another name from a list of vendors. That is, unless the distributor takes action within their marketing approach to ensure they are making the biggest impact possible to drive sales and growth through their channel. One of the key components of doing so is successfully branding the OEM through the channel.

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