Scenario A: you’ve been working on your inbound marketing strategy and your efforts have paid off. You’ve been watching the leads roll in from several channels, but after you give yourself and your team a (well deserved) pat on the back, you have to figure out what to do with them. Scenario B: you’ve been doing inbound for a while, but you hear from a coworker that Sales doesn’t think the leads you’re sending along are worth their time. Either of those sound familiar? You’re not alone. Defining what makes a lead qualified is a difficult task - but if you’re a HubSpot user, you’re in luck: leveraging the Lead Scoring tool makes it easier.
Thank you for joining us for our series of interviews, "Meet the Sharks" here on the ManoByte blog. With this series, we're highlighting the great people who work to make inbound marketing magic happen each day. This week, we'd like to give you the chance to learn more about our Lead Developer, Erin Bebee.
Happy April! It’s hard to believe that three months of 2018 have already flown by, but with Q2 starting, now’s the perfect time for some marketing strategy spring cleaning. It’s normal for the year to start off strong when you’re full of new ideas, energy, and drive. But then time passes, and the results aren’t as good as you thought they’d be. No worries! Here are four tips to get yourself back on track and start this next quarter right:
When inbound marketing was the new kid on the block, everyone wrote their 500-word blog posts weekly and slapped a form in front of an eBook, and that worked - for a time. Nowadays, the same old inbound cookie-cutter approach doesn’t quite “cut it” anymore, but many marketers are still learning about early success and thinking those same old strategies get results. Are you making the same mistakes?
We are excited to continue our series of interviews, "Meet the Sharks" here on the ManoByte blog. With this series, we'll highlight the amazing people who work to make inbound growth strategies come to life for our clients each day. This week, we'd like to introduce you to our Director of Inbound, Lauren Depuydt.
As a content marketer, you’ve got plenty of ideas and plans for great content that your audiences will love -- it’s helpful, interesting, relevant, and you know that when you finish that guide or post that blog, people are going to read it and convert. But then, they don’t. What happened?
We are excited to continue our series of interviews, "Meet the Sharks" here on the ManoByte blog. With this series, we'll highlight the amazing people who work to make inbound magic happen for our clients each day. This week, we'd like you to learn more about our Creative Director, Jeanie Hurd. (Soon-to-be Jeanie Barrett!)
Have you ever been to Boston? Part of the East Coast megalopolis, it’s absolutely saturated with US history, from its colonization in 1630 to being the birthplace of our revolution. But here at ManoByte, Boston has a very different significance: it’s home to HubSpot’s headquarters.