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Inbound Marketing Strategy

Medical Marketing Tips: Leveraging HubSpot & Inbound for Healthcare

By Amy Post | September 6, 2017
Why use Inbound for Medical Marketing? (The quick breakdown) 1. It provides data you can use to close medical sales faster. 2. It automates your processes, creating more time to focus on business growth and strategies. 3. Combined with HubSpot, all medical marketing and sales efforts can be tracked and leveraged more effectively. 4. It's more effective than traditional medical sales efforts like cold calling and buying lead lists.

Grand Rapids

Grand Rapids Marketing Planner September 4th-8th, 2017

By Amy Post | September 1, 2017
Happy (early) Labor Day, Grand Rapids marketing and networking friends! Although most of us will be basking in those last few moments of the summer season on Monday, there's still a lot of opportunity next week to get out there and network with others at some awesome events during the 4-day work week!

Sales Enablement

How to Navigate Sales Meetings With Medical Professionals

By Amy Post | August 30, 2017
Congratulations! You’ve landed that one-on-one meeting with the decision-maker or lead physician at that medical clinic or hospital you’ve been waiting months and months to book. It’s a massive opportunity that you don’t want to lose, so you’ve got to make sure you nail it and win the business.

Grand Rapids

Grand Rapids Marketing Planner: August 21-25th, 2017

By Amy Post | August 18, 2017
Hello once again, Grand Rapids marketing friends! As you make plans for networking and marketing next week, make sure to take note of these great opportunities happening in West Michigan:

Buyer's Journey

Why Being In The Right Place At The Right Time Still Matters In Marketing & Sales

By Amy Post | August 17, 2017
  You remember the phrase, “I was just in the right place at the right time.” But you probably don’t hear it as much anymore, because we are all kinda at the right place at the right time thanks to the tiny computers we carry around in our pockets and purses. But while the phrase remains old, the theory itself lives on in new, exciting ways. From the days of a perfect cold call visit when you walk inside just as the CEO is walking through the lobby, now means an email showing up right when that CEO is looking at your proposal for the first time in a few weeks.

Grand Rapids

Grand Rapids Marketing Planner August 14th - 18th, 2017

By Amy Post | August 10, 2017
We've got all the Friday feels over here at the Grand Rapids Marketing Planner this week! We're changing things up a bit to better service our blog subscribers by publishing the planner on Friday instead of Monday's so when the weekly update email comes to the ol' inbox on Friday's, it has the following week's lineup inside. Better for planning!

Sales Cycle

Why Does My Sales Cycle Take So Long?

By Amy Post | August 9, 2017
If you are like us, a B2B business with a premium-level service and a price to match it, you might find yourself frustrated about just how long the sales cycle takes with your prospects. You may always be saying things like, “I think they’ll sign soon, but we’ll see.” Then, three months and seven meetings later, you finally see the email come through with a signed agreement. But for real, why in the world does it take so long to close these customers?

Inbound Marketing Tips

Grand Rapids Marketing Planner: August 7th-12th, 2017

By Amy Post | August 7, 2017
Welcome to August, Grand Rapids marketing friends! One housekeeping note first, we will be moving the marketing planner from publishing on Monday's to Friday's to service our blog subscribers a little better. That way, they know a little earlier about the upcoming events when they receiving the weekly blog update email from us on Friday's.