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Inbound Marketing

Why Buyers Don’t Care As Much About Price Anymore

By Amy Post | July 27, 2017
  Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)


Grand Rapids Marketing Planner - July 24th-28th, 2017

By Amy Post | July 24, 2017
Greetings once again, Grand Rapids Marketing friends! Although we are deep into the summer months where vacations are a plenty, for those of us working this week there are still some great opportunities to get out and do some networking to grow your lead lists.

Inbound Marketing

Why a Bunch of Cheap Tools Shouldn't be Your HubSpot Alternative

By Amy Post | July 18, 2017
We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.


Grand Rapids Marketing Planner: July 17th - 21st, 2017

By Amy Post | July 17, 2017
Greetings once again, Grand Rapids Marketing lovers! The sun is shining here in West Michigan, and we are gearing up for another beautiful week full of marketing events and opportunities around town. So, if you are looking to join some fellow marketing professionals at some great networking and marketing events, you've found the right place!

Social Media

Inbound Marketing Agency Insights: Will Paid Social Ads Work For My Business?

By Amy Post | July 12, 2017
  Even though we’ve been saying it for years, some professionals still don’t believe us, so we’ll repeat it: social media for business isn’t free. The free stuff is when you see pictures of Aunt Lucy’s last vacation or read your Uncle Al’s latest political rant. When you’re looking to leverage social for business, that’s when it costs money. Paid ads are a key element of a holistic inbound marketing solution, and although they are still pretty cheap, they certainly aren’t free. They are, however, more important than ever as more eyes stray away from television commercials and onto mobile devices or tablets. And yes, these ads can work for your business when you do them right.

Inbound Marketing Tips

Grand Rapids Marketing Planner: July 10th-15th, 2017

By Amy Post | July 10, 2017
Greetings, fellow Grand Rapids marketing gurus! Just because vacations are in full-force right now doesn't mean there isn't time to take some time for a networking event or two, right? ;-) Or, for those of us who aren't in vacay-mode quite yet, it's time to make some things happen now for when that time comes! Here are some of the Grand Rapids marketing events you won't want to miss this week:

Buyer's Journey

Are Your Buyer's Really Ready to Buy?

By Amy Post | July 5, 2017
We know how much you love your business - but let's be real for a minute: Is what you do and the product and service you provide so amazingly great that everyone who hears about it for the first time goes running right to the checkout? If you're honest with yourself, that's probably not the case. Today's buyers know they have other options awaiting with just a few quick clicks, so they are going to take some time to do some online research and compare your product or service before signing on the dotted line. But that begs the question, how to you ensure you are at the forefront of that research process so they DO buy from you when it comes time? It's all about amplifying your website with content that answers the questions they are asking at each stage of the buying journey.

Buyer's Journey

Don't Let These 5 Mistakes Kill Your Inbound Marketing Strategy

By Amy Post | June 28, 2017
  Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid: