In this blog, you’ll learn all about: 1. Why the medical marketing efforts you do now aren’t working. 2. The important difference in approaches to medical marketing today 3. How to measure the effectiveness of inbound medical marketing 4. Tips to help you get started
In the grand scheme of the internet, blogging and inbound marketing are relatively young. Despite this, blogging strategies have changed quickly, every year brings new trends that marketers must pay attention to while creating their content strategy.
Happy Friday! Like most of us, we know you'll be basking in all that is the fall season this weekend, grabbing your slippers and a blanket and watching a little YouTube. Here in West Michigan, it's expected to rain all weekend, so it's the perfect time to binge on some great video content.
Marketing today is changing rapidly, it seems like everyday our team is discussing a new way to go to market to win the eyes of a new audience. The process is seemingly endless, and if we’re being honest, we have to constantly strategize to determine which efforts will win out to produce the best results. Add in some regulatory processes, and you’ve got another major element to consider, too. However, marketing in highly regulated spaces like the medical and healthcare industries IS possible, you just have to be aware of what to do (and more importantly, what NOT to do) to market in an effective and secure way.
By now, you’ve probably realized it’s ArtPrize® in West Michigan. If the traffic downtown, full parking structures, or crowds of people haven’t clued you in, maybe the art all over Grand Rapids has. As a marketing agency proudly located in West Michigan, ManoByte loves to be involved in ArtPrize. The team enjoys going downtown to capture videos and photos of the action to share, but this year we wanted to take it a step further to be part of the story, instead of just reporting on it. This year ManoByte formed a team and actually entered ArtPrize!
We’ve been talking a lot lately about how to market effectively in the medical and healthcare space. It’s loud, crowded, highly-regulated, and it takes a lot to get your voice (and product and service) recognized. Because of this, you are always on the hunt to be as productive as possible as to not waste any of your time marketing to the wrong people at the wrong times. The good thing is, you now have HubSpot, so you’ve taken the first powerful step towards maximizing productivity. Now, you just need to know how to use it more effectively.
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
Social media is the #1 activity of all online users - making it the most desired location for access to information, resources, news, and recommendations. And while many thought word-of-mouth chatter between medical professionals would be the mainstay in this highly regulated space for years to come, the game has shifted, with more and more physicians also turning to social media to gain access to the medical products and information they need. But much like a lot of things in inbound marketing today, space is getting crowded, making it more challenging to get your posts to the top of the news feeds.