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Business Growth

How to Grow Your Business by Fixing a Toxic Culture

By Emily Neier | October 9, 2018
Whether it’s one bad apple that spoils the bunch or a list of multi-dimensional causes, a toxic culture puts the whole company at risk. Low employee engagement and toxic culture in the workplace is linked to lower productivity and higher employee turnover, which are emotionally and financially costly for your organization and your employees. But cutting these costs isn’t easy. What can you do to start improving your company’s culture—and in turn save money and headaches.

website optimization

What is Domain Authority—and Why is it Important?

By Emily Neier | October 5, 2018
You probably already know what SEO stands for, but when it comes to the real nuts and bolts of search engine optimization, does the technical jargon give you a headache? There’s a dozen new acronyms a day for a system that’s always changing—if you’re not an SEO expert, it’s hard to keep up. But, it’s still important to understand the basics when you’re creating website content. Domain authority is an SEO metric you can use (even when you’re not the team’s SEO specialist) to understand the overall quality of your website compared to your competitors.

Business Growth

Planning a Digital Transformation for your B2B Business? Here’s Some Help.

By Amy Post | October 4, 2018
Believe it or not, there are still a lot of B2B companies still out there today who haven’t adapted their marketing strategies to a digital audience. Sure, these businesses might have that website they built in 2008 living out there on the internet, but it serves more like a glorified business card and is a far stretch from truly taking a business to market online.

Michigan Marketing and Technology Conference

Time's Running Out to Get Tickets to the Michigan Marketing & Technology Conference

By Amy Post | October 1, 2018
As we’ve mentioned here on the ManoByte blog, we are a Diamond Sponsor of the Michigan Marketing and Technology Conference scheduled for Tuesday, October 16th in beautiful downtown Grand Rapids at the CityFlats Hotel. It’s a full day event that is jam-packed with informational keynotes and breakout sessions in a wide variety of topics in the marketing and technology space. The conference is coming up soon and seats are filling up fast, have you gotten yours yet?


Meet the Sharks: Emily Neier, Content Specialist

By Amy Post | September 28, 2018
  Today, we continue our Meet the Sharks series with our newest shark in the tank, our ManoByte Content Specialist, Emily Neier.

Channel Marketing

How to Improve Channel Partner Engagement

By Emily Neier | September 26, 2018
When you communicate with your channel partners, do you talk to them or do you talk at them? Think of the end of the day announcements in grade school, for example, where the principal would come over the intercom and read off a list someone else wrote of upcoming events and information. Chances are you probably remember standing at the door of the classroom chatting with your friends, or being scolded by a teacher to sit down and listen. There’s also a chance that you missed out on some important information (like that picture day is tomorrow!) because you weren’t paying attention.


ManoByte Named a Top 5 Finalist for Small Business of the Year!

By Amy Post | September 21, 2018
This week our team received some pretty exciting news from our friends over at the Grand Rapids Chamber of Commerce that we thought we should share here with our blog readers. We’ve been honored to be in the Top 5 Finalists for the EPIC award for Small Business of the Year with the Grand Rapids Chamber of Commerce! This is a tremendous honor to be recognized and selected among thousands of other small businesses here in Grand Rapids.

Business Growth

How to Get Upper Management on Board with Marketing Automation

By Emily Neier | September 20, 2018
You know the higher ups at your company are busy, and they’ve got a lot on their plate to think about—but so do you, and you know that a new marketing automation software can take some of the strain off everyone. Increased marketing-qualified lead (MQL) generation, improved lead nurturing strategy and audience segmentation, more transparency and harmony between your marketing and sales teams; all those lead to more closed deals and higher customer retention, and that’s something everyone at your company can get behind. But before you can make everyone’s lives a little easier (and your customers a little happier), you have to get upper management on board. The following are some tips on how to show your boss why your company’s marketing and sales teams need an automation platform.