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Social Media Strategy

5 Tips for Doing Social Media for B2B in 2018

By Amy Post | August 31, 2018
For those of us who’ve watched social media’s influence over B2B companies shift over the years, you know it’s something that’s always changing. As B2B marketers, we seem to always be looking for ways to “bob and weave,” so-to-speak, when it comes to getting messages out (and seen) for our audiences. Today, cutting through the noise is increasingly more challenging as social networks continue to make algorithm changes that focus on selling ads and making content more personal rather than business-related.

Services HUB

5 Tips for B2B Customer Service on Social Media Platforms

By Emily Neier | August 30, 2018
  We’ve all seen company social media accounts make headlines for how they handle customer inquiries on social media, and for some reason a lot of them are from fast food chains. While roasting fellow tweeters might stir up some viral, short-lived success as a long-term marketing and customer service technique, it’s really better to play nice. In fact, one negative customer comment on social media can wipe out the effect of up to five positive comments.

Services HUB

5 Benefits of Implementing a NPS Process

By Emily Neier | August 28, 2018
Think of Net Promoter Score (NPS) like your business’s cosmic sign: it says something about your business, and when prospects or other businesses see it, you want it to make a good impression. Calculating your company’s NPS is a little more complicated than knowing your birthday, but it’s worth measuring periodically to understand how customers feel about your business and its products or services.

Michigan Marketing and Technology Conference

Breakout Sessions Announced for #MiMarTech18

By Amy Post | August 27, 2018
You probably know by now that ManoByte is the Diamond Sponsor of the Michigan Marketing and Technology Conference being held on October 16th, 2018 at the CityFlatsHotel in Grand Rapids. We'll be there presenting and helping to ensure the event is a resounding success. Recently, many (not all) of the breakout session topics have been finalized, so we wanted to share those details with all of you. Read on to see some of the sessions that will be happening at the event as well as to get a special discount code that's exclusive for our ManoByte blog readers. 

Customer Experience

Why You Should Start A Voice of the Customer Program

By Emily Neier | August 24, 2018
It’s no secret that it costs 5 to 25x more to acquire a new customer than it does to keep a current one. It should also come as no surprise then that it’s much easier to sell to an existing customer than a new one. Marketing Metrics reports that businesses only have a 5-25% chance of selling to a new prospect, but they have a 60-70% chance of selling to a returning customer.

Inbound Marketing Tips

How Inbound Helps You Reach Your Millennial B2B Buyers

By Emily Neier | August 23, 2018
Millennials: we’re everywhere! We’re even the largest section of the American workforce — 56 million of us as of 2017 (statistics on how many participation trophies that accounts for is unavailable at this time ;-). We’ve already ruined the paper napkin industry, what are we coming for next? With the oldest millennials turning 38 in 2018, more of us are entering leadership roles in the workplace and involved in making purchasing decisions for our companies. And so the story goes: the entrance of the millennial presents a challenge to the way things were done before.


Recapping our First Internship Program in the Shark Tank!

By Amy Post | August 22, 2018
For those of you who don’t know, over the past 10 years, ManoByte has grown from a solo entrepreneurial venture to a thriving business equipped with a team of 15 marketing professionals. We’ve moved locations several times to offset the growth of our team, and in recent years, we’ve even launched an in-house video studio to better service our clients. Despite all those additions, last spring we noticed something was missing from our growth journey… a ManoByte internship program!

Sales Enablement

The Four Best Tools for Prospect Research

By Julius Rogers | August 21, 2018
 When it comes to sales, prospecting can sometimes be the most time-consuming task. You have to take time away from the job of selling to find more people to sell to in the future. It can sometimes feel like going around and around in a circle. However, with HubSpot and the inbound marketing methodology, you have the upper hand when it comes to managing your prospects once you've identified them. But, what are some of the first things you should do once you've added them as a contact in the CRM? Call them? Email them? Both?