The HubSpot cloud-based software platform is well known for fluidly assisting companies in launching and controlling marketing campaigns. HubSpot can also help with managing sales processes and supporting customers’ ongoing needs. This all-in-one system provides businesses with the data required for strategic decisions in sales, marketing and customer service to support business goals and growth objectives.
Learning and adding to our personal knowledge is integral to continued growth and development. As a leader, everyone in the company looks to you for strategic direction. Meaning you need to keep a handle on the market, the products or services you provide, while at the same time inspiring your employees and influencing the stakeholders.
Today we continue our "Meet the Sharks" special blog series with one of our Business Growth Consultants, Cindy Paradiso. Cindy works each day to drive results for our clients so they can experience new leads, enhance their sales processes, and deliver great customer experiences.
According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll show to a business or brand. It's also important to note that even more than being "delighted," customers want their problems solved. Loyalty programs or other types of promotions to reward a past purchase are nice, but if you really want to take a single sale and turn it into a repeat purchase and do it over and over again, you need to make sure that you take care of your customer.
Have you ever had a really bad customer experience with a company? I’m willing to bet you have. I’m also willing to bet it was so bad at one point that you went and wrote a review that reflected that bad experience. And on the other hand, have you had a really good experience that you felt so confident in that you suggested it to a friend or provided a really good review of it somewhere? To put it simply, in today’s digital landscape, the customer experience and what they do afterwards is becoming a big part of how we make most of our purchasing decisions.
Good networking skills can open doors of opportunity that would have otherwise remained shut. It can also help you learn more about your field and industry than you could have discovered on your own, as well as putting you in touch with people who can help you succeed. If you are looking to give your networking skills a boost, here are the top ten tips for successful networking.
Customer service seems like a straightforward enough practice to understand because it's the provision of service to customers with little room for confusion or controversy. However, notions about what customer service is, or what it entails cam vary, even between professionals. For example, more expansive textbook definitions suggest customer service also extends to include activities before, and during the initial sale—before prospects even become customers.
As a senior executive, you're aware that it costs significantly more to acquire new customers than it does to engage the ones that you already have. When evaluating your business growth strategy, highly-engaged customers should be a critical component of your plan. One of the most widely-used management tools for determining the readiness of your customer base to be activated in your growth strategy is the Net Promoter Score (NPS). Here's what you need to know about the Net Promoter Score and how it can be used to solve problems in raising awareness of your company.