If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t heard of it before, HubSpot is the tool we use and leverage for our clients to implement, adjust, and track all of our inbound marketing and sales initiatives. We even use the phrase, “we basically bleed orange” (HubSpot and ManoByte’s brand color) quite frequently.
Remember a few years ago when you could put a new business blog post up on Facebook and within a few hours you’d have a significant amount of clicks on it? You’ve probably noticed that over time, (unless you’ve implemented a strategic inbound marketing strategy) those views and clicks have decreased, especially if you’re in the B2B space. You’ve probably also noticed that your feeds and your content just isn’t getting the traction you might think it deserves. Depending on the platform you're publishing content on, there can be a number of reasons this is happening, but the overall reason is because of competition and algorithm changes that put your content behind everything else.
Full disclosure: We love all things HubSpot and we work in it all day leveraging the many tools for our clients. From campaigns to workflows to reporting and everything in-between, we basically bleed orange around here, folks. But, that doesn’t mean we don’t “get it” when companies don’t want or need ongoing monthly help from an outsourced inbound marketing agency like ours. But, if you’re looking to get HubSpot soon for your businesses marketing team, we’d like to be the one you simply buy it from - no agency retainer required after the purchase. Why? Because it’s better for you and it’s better for us.
Recently, we held an event here at our office in Michigan titled, “Tips for Planning Your 2018 Digital Marketing Strategies.” (You can watch that helpful presentation now by clicking here.) And I can honestly say, after 5 years of working in the inbound marketing “space”, I don’t think we’ve ever experienced such a tremendous change in the inbound landscape as we have in the last 12 months. Sure, we’ve seen a lot of shifts over the years, but I don’t think we’ve ever experienced quite as many in such a short amount of time.
So, you’re thinking about partnering with an inbound marketing agency? Smart choice, agencies have certifications, the training, the skills, and the right know-how to connect you with your target market. How do they do it, you ask? Inbound marketing; a detailed process that helps your business grow. Keep reading for a few specific examples.
Is the 9 to 5 grind getting to you? Have you fallen into the trap of doing the same tasks every day because it’s what you’ve always done? Burn out is a common and dangerous theme among marketers. Even with inbound things can get a little routine and tired feeling. Here are a few easy ways to recharge your batteries and improve your online marketing strategies.
Inbound marketing can be tricky, especially when you're not using any software to help you. Trying to put the right content in front of the right leads at the right time becomes a guessing game. Keeping track of people's actions and your response manually would be a tedious job. Instead of using multiple softwares or just your personal Gmail account to nurture leads, try using HubSpot workflows.
The one thing that remains the case across all medical and healthcare sales reps we talk to is the need for ways they can enhance their productivity and timing to land the meeting with the busy medical professional they’re trying to sell to. One of the first questions we ask these people is, “are you using a CRM to manage your leads and opportunities?” Unfortunately, the responses we commonly hear to that question are “No” or, “We’d like to, we just haven’t done it yet.”