Running a website is fairly difficult, but it doesn’t seem that way at first. Setting up a website has become so easy that some people think you can just set it up and find instant success, but it isn’t that easy. The hard part comes in creating the content, marketing that content, and adapting to changing circumstances. The good news is that there are a bunch of tools out there that can help you make your website better by providing you with great tools.
What is HubSpot?
HubSpot is an inbound marketing tool, which means that it helps you attract customers to your website. It does this through new media, meaning it helps you through SEO (search engine optimization), social media, and email.
When you choose to use HubSpot, you’re getting a suite of tools dedicated to helping you bring customers into your website and convert them into paying customers. These tools range from a vast array of statistics, professional help on discovering what you should do with your content, and more.
Use Their Blogging Tools
While the biggest CMS in the world is WordPress, if you’re going to commit to using HubSpot, they offer their own CMS, which could prove useful. Because it is built into their suite of tools, you’ll get a more integrated and complete experience. This, however, is not for everyone. The CMS is really good, but it isn’t as expandable as WordPress or similar CMS options, and doesn’t have as large a community to help support it.
Utilize Their Support Tools
Perhaps the biggest reason to use HubSpot is to get help bringing in people to your website. So it would be silly not to use their support tools which can not only help you get the most out of their service, but will also help you get the most out of your website.
Track Your Competition
This is the tool that we like the most. HubSpot has a tool that allows you to track websites that you compete with. Why is this important? It’s important because it allows you to see how your competitors are doing in terms of marketing their own website so that you can alter your strategy to beat them. Also, your competition may be your sworn enemy, but from time to time they may have a good marketing idea that is worth emulating. This tool helps with that.
Use Their Social Media Tools
Finally, you should definitely check out HubSpot’s integrated social media tools. These do several things, but perhaps the most impressive is that they give you detailed statistics on how effective your social media campaign has been, and how you should improve it. That can be invaluable because social media is one of the hardest marketing tools you’ll use.
Ready to get started on the HubSpot platform? We can help. Contact us today to learn more about HubSpot.