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The ManoByte Blog

Learn Inbound Marketing from the Experts

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Lead Nurturing Best Practices for Manufacturers

By Amy Post | May 24, 2016

Topics: Lead Nurturing

Marketing and manufacturing can be a tricky process, limited resources, and long sales processes often make investing time and money into marketing efforts a bit challenging. You might want to make the process easier and more automated, but you just don’t know where to begin. Thankfully, a lead nurturing process can be the solution. We’ll help you get started with a few key insights about lead nurturing for manufacturers.

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A Guide to Creating Successful Lead Nurturing Workflows

When I first started in marketing the world the word, “workflow” was thrown around every day in meetings and tasks. Like a good intern, I usually nodded my head and played along with the marketing jargon I was not 100% sure about. If you’re new to inbound marketing or are new to creating workflows you should know they are an essential tool to move leads through the buyer’s journey. Creating a workflow will be a necessary part of your inbound strategy at one point or another.

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Intro to Inbound: Inbound Marketing FAQ - Part 1

By Gillian | May 6, 2016

Topics: Inbound Marketing, Intro to Inbound

Marketing is hard work. When you’re staring down the barrel of dwindling revenue numbers, stagnant site traffic, and a grumpy CEO, it makes sense that you would want to make a change. Perhaps that’s what led you here, to our Intro to Inbound series.

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Top Offline Trade Show Promotional Activities

By Amy Post | May 3, 2016

Topics: Trade Show Marketing, offline marketing

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Marketing today has a primary focus on what businesses do online -- from inbound marketing to social media, the most successful marketing efforts focus on the internet. And here at ManoByte, we obviously know those online methods are the most effective way to market a business. With that being said, we still support other efforts and offline activities that can help support the business’s overall marketing goals. And trade shows are a great way to create these additional marketing opportunities.


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Intro to Inbound: How Social Fits In

Not on social media? Do you laugh in the face of tweeting or sigh about Facebook posts? Like it or not, social media is a necessary part of the inbound methodology. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. You may be able to write a great blog or eBook, but without social media, your content is at a stand still and you’re losing leads rapidly.

 

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Maximizing Mobile for Your Trade Show Strategy

By Gillian | April 26, 2016

Topics: Trade Show Marketing

Once upon a time, you could show up at a trade show with a stack of business cards, a pile of brochures, and your best sales reps and make it a worthwhile week.


But things have changed.

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The Essentials of Good Website Management

By Katy Allaire | April 25, 2016

Topics: Inbound Marketing, Web Design

In 2016, having a website for your company is essential to running a business. However, the simple act of having a website is not enough. Your website needs to be informative, engaging, and an accurate representation of your brand. For many consumers, your website can be their very first impression. Therefore, proper website management will play a pivotal role in the overall success of your online presence.

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Why Businesses Use Inbound Marketing for Brand Development

Think of some brands that are universally known, things you might use every day. What comes to your mind? McDonalds, Coca-Cola, Lays chips, Nike? These big corporations have succeeded in creating well-known, trustworthy brands. In the highly competitive marketplace, your brand helps you get attention where visibility is limited. Having a well-defined brand is crucial for business success in companies of all sizes. Without a steadfast brand, you will lose clients to competitors who have a more established presence. 

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How to Simplify Your Trade Show Set-up

By Amy Post | April 20, 2016

Topics: Trade Show Marketing

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You're gearing up for that big trade show you've paid a pretty penny to be a part of, and you want to be sure your investment into the show is worth it this time. Of course, your booth space is one of the first things you'll be planning out. You'll need to evaluate what giveaways you'll have, how you'll be leveraging social media during the show, which logo and product banners you'll need, the table coverings you'll use, as well as any A/V or interactive elements you need to display your products or services. It's a lot of work, that's for sure!

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