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The ManoByte Blog

Learn Inbound Marketing from the Experts


5 Things Pokemon Go Can Teach Us About Inbound Marketing

By Gillian | July 15, 2016

Topics: Inbound Marketing

Unless you’ve been living in a cave you’ve probably been inundated with news about Pokemon Go. In fact, if you were living in a cave, there are probably some Digletts in there so please send me your location. This app is the next incarnation of the popular Pokemon franchise but it adds a level of augmented reality to the game. Pokemon Go leads you around your neighborhood (and beyond) in search of rare creatures and new Pokestops where you can earn points and collect power ups.

To call it a phenomenon would be putting it lightly.

Since it was first introduced last Friday, the app has amassed  more than 4 million players according to some sources.

Of course, the ManoByte team has been more than happy to do a little research into the massive hit and we came up with 5 ways that Pokemon Go is like inbound marketing. Ready? Let’s go.

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Shark Week: Whale Shark

By Megan Prangley | July 1, 2016

Topics: Shark Week

Are you enjoying Shark Week? We sure are! Here at ManoByte, Shark Week marks an exciting time for us when we get together, review our work, talk about strategy, and of course Sharks! Most people jump right to the Great White and we don't blame them. Made famous by Jaws, the Great White is extremely iconic, more so than the Shark I've been tasked to analyze: the Whale Shark. 

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Shark Week: Mako Shark

The Mako Shark: Although the majority are found in the waters surrounding Tahiti, these very adaptable sharks can also be found in warm waters while other can be found in cold, some live close to the shore in shallow waters while others prefer the depths of the ocean. They are truly diverse, just like our ManoByte Team. 

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Shark Week: Lemon Shark

By Gillian | June 29, 2016

Topics: Shark Week

Shark Week is in full swing now! Hopefully you have been entertained and educated by our shark posts so far.

Before you do anything else, let's check in with the ManoByte shark in our latest Shark Week video:

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Shark Week: Hammerhead Shark

By Shawn Persons | June 28, 2016

Topics: Inbound Marketing, Shark Week, Hammerhead

The Hammerhead Shark is perhaps one of the most recognizable sharks based on its physical characteristics. Besides the long, lean body, its head is shaped like a two-sided sledge hammer. (That is one head bump I would not want to be on the receiving end of.) But what else do you know about this ocean residing creature? Since this post is coming from ManoByte, what personality traits does the Hammerhead Shark possess that could be useful to an Inbound Marketer? Let’s take a closer look! (Don’t worry, no dive cage required).

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Welcome to #SharkWeek! Let us introduce you to The Great White Shark

By Amy Post | June 27, 2016

Topics: Shark Week

It’s finally that time of year, friends. It’s Shark Week! Time for you to cuddle up on the couch and start a major binge-watching session about these magnificent and mysterious animals that we here at ManoByte have come to love in a strange (and somewhat twisted) way. We love them because they share a lot of the same traits that we strive for here at ManoByte (except for that whole deadly, people-killing thing they sometimes do.)

When we think about sharks, the first one that typically comes to mind is the Great White Shark, because it’s widely-known as the most dangerous type. But the Great White also shares a lot of other, more appealing traits that we think are also found around the office here at ManoByte.

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How to launch a lead nurturing process now

By Amy Post | June 16, 2016

Topics: Lead Nurturing

Lead nurturing is becoming quite a hot topic in the world of online marketing right now. And rightfully so, because according to a recent study of businesses who implemented it, 45% reported an increase in lead generation. Now that I’ve got your attention, you probably want to know what exactly it is and how can you use it to grow your business, too? 

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5 Examples of Great Email Design

By Megan Prangley | May 31, 2016

Topics: Email Marketing

Oh email, some people love you, some people hate you. Personally, I love checking my email in the morning, it’s very exciting to see all of the new opportunities the day presents and to receive offers and deals for shopping later. As a marketer or business owner you know email is still pivotal to reach out to your customers. Even though technology is rapidly advancing email has not gone anywhere. Technology has affected how people read email, now many will be checking their inboxes on their phones, but email is still an important part of your marketing process.

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Lead Nurturing Best Practices for Manufacturers

By Amy Post | May 24, 2016

Topics: Lead Nurturing

Marketing and manufacturing can be a tricky process, limited resources, and long sales processes often make investing time and money into marketing efforts a bit challenging. You might want to make the process easier and more automated, but you just don’t know where to begin. Thankfully, a lead nurturing process can be the solution. We’ll help you get started with a few key insights about lead nurturing for manufacturers.

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A Guide to Creating Successful Lead Nurturing Workflows

When I first started in marketing the world the word, “workflow” was thrown around every day in meetings and tasks. Like a good intern, I usually nodded my head and played along with the marketing jargon I was not 100% sure about. If you’re new to inbound marketing or are new to creating workflows you should know they are an essential tool to move leads through the buyer’s journey. Creating a workflow will be a necessary part of your inbound strategy at one point or another.

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