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The ManoByte Blog

Learn Inbound Marketing from the Experts

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5 Reasons You Should Invest in Paid Social Ads

By Katy Allaire | August 25, 2016

Topics: Social Media

Social media is a great tool for any inbound marketing strategy. Whether you are a large corporate brand or you run a small business, there are major benefits to utilizing a social media marketing strategy. While social media can be a completely free tool, there are paid options available to increase the efficiency of your strategy. To maximize the benefits of your social media campaign, your brand should consider investing in paid social advertising. Below are five reasons why you should invest.

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What Exactly is Video Marketing?

By Amy Post | August 23, 2016

Topics: Video Marketing

Using compelling video content for your inbound marketing campaign can prove to be highly useful to invite new and established clients into joining your business culture. Video marketing is not a new concept, but it still lies in its infancy as a marketing tool because many organizations have yet not realized its utility for generating customer engagement and brand promotion. Videos have the potential to provide fantastic inbound marketing results as it strings together multiple elements into one.

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Why Video is Paramount to a Successful Marketing Campaign

By Kevin Dean | August 19, 2016

Topics: Video Marketing

If you are currently marketing any product, service or brand online, you know that “content is king.” However, today you don’t need to limit your campaign to only written content with the occasional image. Video is becoming less of a curiosity and more of a “must-have” component of a quality content marketing campaign—why is this? We’ll discuss a few of the reasons, which could be all it takes to push you towards utilizing video as of your marketing regimen.

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6 Keys To An Effective Video

By Amy Post | August 19, 2016

Topics: Video Marketing

Anyone who has ever noticed just how much content is uploaded to YouTube every day has probably gotten the impression that it is easy to make a compelling video. Conversely, anyone who trawls the archives to actually take a look at the bulk of that content will quickly realize that this is not the case. Making a video might technically be as easy as pulling out your phone and pressing record, but you’ll need to go about it with more finesse if you want to unlock the considerable potential of marketing videos. Here are 6 crucial things to keep in mind when working in this medium.

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Creating a Successful Video Marketing Strategy

By Amy Post | August 15, 2016

Topics: Video Marketing

Why should your company's inbound marketing strategy include a well-considered video marketing strategy?

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What Is Video Marketing? Your One-Stop Guide to Using Video as an Inbound Marketing Tool

By Kevin Dean | August 12, 2016

Topics: Video Marketing

What is video marketing? Simply defined, video marketing involves using video as a means of marketing your service, product or brand. From how-to videos to customer testimonials, video is a medium that has the potential to offer powerful inbound marketing results. Video brings together multiple aesthetic concepts, including visual, aural and conceptual art, rolling them into one to provide an experience that engages multiple senses at one time.

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5 Things Pokemon Go Can Teach Us About Inbound Marketing

By Gillian | July 15, 2016

Topics: Inbound Marketing


Unless you’ve been living in a cave you’ve probably been inundated with news about Pokemon Go. In fact, if you were living in a cave, there are probably some Digletts in there so please send me your location. This app is the next incarnation of the popular Pokemon franchise but it adds a level of augmented reality to the game. Pokemon Go leads you around your neighborhood (and beyond) in search of rare creatures and new Pokestops where you can earn points and collect power ups.

To call it a phenomenon would be putting it lightly.

Since it was first introduced last Friday, the app has amassed  more than 4 million players according to some sources.

Of course, the ManoByte team has been more than happy to do a little research into the massive hit and we came up with 5 ways that Pokemon Go is like inbound marketing. Ready? Let’s go.

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Shark Week: Whale Shark

By Megan Prangley | July 1, 2016

Topics: Shark Week

Are you enjoying Shark Week? We sure are! Here at ManoByte, Shark Week marks an exciting time for us when we get together, review our work, talk about strategy, and of course Sharks! Most people jump right to the Great White and we don't blame them. Made famous by Jaws, the Great White is extremely iconic, more so than the Shark I've been tasked to analyze: the Whale Shark. 

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Shark Week: Mako Shark

The Mako Shark: Although the majority are found in the waters surrounding Tahiti, these very adaptable sharks can also be found in warm waters while other can be found in cold, some live close to the shore in shallow waters while others prefer the depths of the ocean. They are truly diverse, just like our ManoByte Team. 

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Shark Week: Lemon Shark

By Gillian | June 29, 2016

Topics: Shark Week

Shark Week is in full swing now! Hopefully you have been entertained and educated by our shark posts so far.

Before you do anything else, let's check in with the ManoByte shark in our latest Shark Week video:

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