Can you all believe the BEAUTIFUL February weather we've had this month? Who knew we would see days in the 40's and 50's in the middle of what is typically one of the coldest and most blustery of the year? I hope all of our Grand Rapids marketing lovers are taking advantage of the clear roads and abundant sunshine and venturing out for some great networking events. For those of you looking for more opportunities to network, here are a few we are making a note of:
If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good news is, it’s not too late to start incorporating video into your plans. According to HubSpot, 96% of B2B organizations use video in some capacity in their marketing campaigns, to which 73% report positive results to their ROI. For B2B furniture manufacturers, some will hear about video marketing and will turn away thinking they don’t need it, when statistics show they do. With more and more information being provided online, most buyers are 90% of their way through the purchase process before getting a sales rep involved, making video a crucial step in getting the correct information out to your target markets.
You’re not an expert at everything, but your Mom was, right? Okay, as adults we now know she probably wasn't right about EVERYTHING, but when she told you to, "give credit where credit is due," she was spot-on. The same goes when citing sources in your inbound marketing content. Using someone else’s words or swiping information from their page without properly citing that source is a huge internet no-no. Google doesn’t like it (duplicate content won’t rank higher than the source it was originally published on) and, frankly, it’s just bad form. So, feel free to take advantage of the wealth of knowledge available on the internet, just be sure you are properly citing any sources you use.
It's that time again, time for our Grand Rapids Marketing Planner for the week! There's a lot of exciting events happening this time around, and no, I'm not talking about Valentine's Day. Make sure to comment on our social and let us know which Grand Rapids Marketing events you're heading to so we can connect with you.
At the end of 2016, the crew here at ManoByte sat down and chatted about some of the things we really would like to do throughout 2017. It was a vibrant discussion with lots of thoughts and opinions, but one of the ideas that we really wanted to make a reality includes hosting regular Lunch & Learn events where other business professionals can come, learn, and receive a free education on a variety of marketing-related topics.
Change can be intimidating, especially to a team of sales reps who have been doing their job that same way for decades. As technology, buying, and social selling change, so should your sales team's strategy to connect with the right buyer at the right time. That's where inbound marketing comes in.
If you've been keeping an eye on our social media, then you already know that last week, ManoByte hosted students for Kent ISD's annual Groundhog Shadow Day. In this program, students get to choose from a variety of workplaces and spend time with the employees doing something they're interested in possibly pursuing after high school. The students who chose ManoByte got to spend the day with our awesome Grand Rapids marketing team exploring inbound marketing, video creation, website development and more!