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The ManoByte Blog

Learn Inbound Marketing from the Experts

How Video Helps with SEO

By Amy Post | October 20, 2016

Topics: Video Marketing

SEO has long been a staple of any Internet-based commerce – after all, if your customers can’t find you, they can’t possibly buy anything from you or grow more familiar with your brand. While there is plenty of software available to help you improve your text-based SEO efforts, that’s only one dimension of what should be a multi-faceted approach. Extending your SEO strategy in other ways will increase your website’s visibility and page rankings; one surprising way you could do this is through high-quality marketing videos.

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Why Businesses Today Need a Professional Video

By Quinton Morrow | October 17, 2016

Topics: Video Marketing

Video: The Preferred Medium of Content

The saying, “A picture is worth a thousand words” is a pretty common phrase. But if a picture is worth a thousand words, then how many words is a professional business video worth? The answer is infinite. The fact is, most businesses have an ‘About Us’ section on their site that typically gives a brief explanation of the goods or service the business is providing as well as a brief company history -- but in today’s virtual and technologically-infused world, that simply doesn’t cut it.

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Three Reasons Businesses are Afraid to Take the Leap into Video

By Amy Post | October 14, 2016

Topics: Video Marketing

Online video is creating a revolution in the way businesses approach marketing. For today's visually driven generation, video is a central part of media consumption, including the process of researching and purchasing new products. Today's consumer is engaged by dynamically presented information. Although the prevalence of video is easy to see in today's media, not all business owners and marketers are convinced it's time to take the first step with video marketing.

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How to Get Started with a Video Campaign

By Kevin Dean | October 12, 2016

Topics: Video Marketing

When you think about video marketing, you may be familiar with the proven ROI and terminology, but you may not fully understand the power that is a video campaign. Viewers are becoming more and more accustomed to seeing videos in their everyday lives, but you need to know what it is that makes them so compelling to begin a successful video campaign.

To start a video campaign, be aware of the following features, functions, and ideas outlined in this blog. Pay close attention to the following tips, so that you can create a video campaign that yields results and creates value -- instead of disconnected videos that fail to nurture and engage leads.

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Top Seven Biggest 2016 Trends in Video

By Amy Post | October 4, 2016

Topics: Video Marketing, video

Video marketing is more than just a trend, it’s a marketing shift. Thanks to smartphone technology, user acceptance, and creative strategies that make online video content a destination, rather than a disruption, video is here to stay. The following trends are emerging as crucial strategies to use in your video marketing campaigns, as well as areas to watch in the coming year as you continue to develop your video marketing presence.

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ManoByte Is Celebrating Our New Partnership With the Grand Rapids Chamber of Commerce!

By Matt McCready | September 30, 2016

Topics: ManoByte, New Shark Tank


You might have heard by now that we are growing, and with that growth we needed a new creative space, so we moved to an awesome new spot! Now, we want to show it off to our local friends and customers!  Through a new partnership with the Grand Rapids Chamber of Commerce, we are inviting you to come by for our ribbon cutting event where you can see our new film studio, viewing theater, and all the spaces where we Sharks make marketing magic happen. Oh, and you know sharks love to eat, so there will of course be complimentary food and drinks!
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We've Got A New Shark Tank And We Want YOU To Come See It!

By Amber Swanson | September 27, 2016

Topics: ManoByte, New Shark Tank

In Today’s Work Environment, Culture is Everything.

Take it from us, ManoByte has recently relocated to a bright, buzzing, and beautiful new space that fosters creativity, engages team members, and creates a more productive and positive workspace.

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The Benefits of Ongoing Learning for Your Company

By Shawn Persons | September 21, 2016

Topics: Marketing Tips, Marketing, Social Trends

School is now back in session for students of all ages, but as a business professional, do you include yourself in that category? Like most busy adults once we graduate with our degree we say goodbye to studying, researching and learning beyond the bite-sized pieces of new information we pick up during our day or in the occasional seminar. However, many professions require ongoing learning and certifications as part of their vocation - think of the medical, accounting and teaching fields. Why should your career be any different? Taking the mindset of continuous learning has many benefits for your company and yourself.

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The Live Streaming Competition Is On

By Megan Prangley | September 21, 2016

Topics: Video Marketing, Livestreaming

Imagine being able to transport yourself backstage with your favorite celebrity, like Ellen DeGeneres or Jimmy Fallon - you would be able to talk with them on the set in real-time and ask all of your burning questions. With live streaming apps like Periscope, Meerkat, and Facebook Live, this seemingly impossible feat is now right at your fingertips, or more accurately, in your App Store.

Live streaming is still a very new concept for marketers, and there is a lot to consider before choosing which app is best for your audience. It's important to look beyond the trendiness and realize that investing time in these applications early can give you a serious advantage in the future.

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We Have a Problem: The Majority of Marketers Still Aren't Focusing on ROI

By Gillian | September 12, 2016

Topics: Inbound Marketing

If we keep doing the same things over and over but expect different results, we’re crazy. (At least that’s what Einstein said. Maybe.)

But if that’s crazy, then what do we call it when we keep doing the same things over and over without even knowing the results?

No matter what you call it, that’s what a lot of marketers are doing when they are pursuing their marketing activities without being able to measure or prove ROI. Read More