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The ManoByte Blog

Learn Inbound Marketing from the Experts

The Benefits of Ongoing Learning for Your Company

By Shawn Persons | September 21, 2016

Topics: Marketing Tips, Marketing, Social Trends

School is now back in session for students off all ages, but as a business professional, do you include yourself in that category? Like most busy adults once we graduate with our degree we say goodbye to studying, researching and learning beyond the bite-sized pieces of new information we pick up during our day or in the occasional seminar. However, many professions require ongoing learning and certifications as part of their vocation - think of the medical, accounting and teaching fields. Why should your career be any different? Taking the mindset of continuous learning has many benefits for your company and yourself.

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The Live Streaming Competition Is On

By Megan Prangley | September 21, 2016

Topics: Video Marketing, Livestreaming

Imagine being able to transport yourself backstage with your favorite celebrity, like Ellen DeGeneres or Jimmy Fallon - you would be able to talk with them on the set in real-time and ask all of your burning questions. With live streaming apps like Periscope, Meerkat, and Facebook Live, this seemingly impossible feat is now right at your fingertips, or more accurately, in your App Store.

Live streaming is still a very new concept for marketers, and there is a lot to consider before choosing which app is best for your audience. It's important to look beyond the trendiness and realize that investing time in these applications early can give you a serious advantage in the future.

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We Have a Problem: The Majority of Marketers Still Aren't Focusing on ROI

By Gillian | September 12, 2016

Topics: Inbound Marketing

If we keep doing the same things over and over but expect different results, we’re crazy. (At least that’s what Einstein said. Maybe.)

But if that’s crazy, then what do we call it when we keep doing the same things over and over without even knowing the results?

No matter what you call it, that’s what a lot of marketers are doing when they are pursuing their marketing activities without being able to measure or prove ROI. Read More

Taking a Byte out of ArtPrize

By Megan Prangley | September 9, 2016

Topics: ArtPrize

Fall ushers in many of our favorite things such as warm drinks by a bonfire, colorful leaves, and of course -- ArtPrize®. Although we may be sad that this annual contest means Summer is drawing to a close, we are just as excited as you are to view the 2016 entries and to vote for our favorite pieces.

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5 Reasons You Should Invest in Paid Social Ads

By Katy Allaire | August 25, 2016

Topics: Social Media

Social media is a great tool for any inbound marketing strategy. Whether you are a large corporate brand or you run a small business, there are major benefits to utilizing a social media marketing strategy. While social media can be a completely free tool, there are paid options available to increase the efficiency of your strategy. To maximize the benefits of your social media campaign, your brand should consider investing in paid social advertising. Below are five reasons why you should invest.

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What Exactly is Video Marketing?

By Amy Post | August 23, 2016

Topics: Video Marketing

Using compelling video content for your inbound marketing campaign can prove to be highly useful to invite new and established clients into joining your business culture. Video marketing is not a new concept, but it still lies in its infancy as a marketing tool because many organizations have yet not realized its utility for generating customer engagement and brand promotion. Videos have the potential to provide fantastic inbound marketing results as it strings together multiple elements into one.

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Why Video is Paramount to a Successful Marketing Campaign

By Kevin Dean | August 19, 2016

Topics: Video Marketing

If you are currently marketing any product, service or brand online, you know that “content is king.” However, today you don’t need to limit your campaign to only written content with the occasional image. Video is becoming less of a curiosity and more of a “must-have” component of a quality content marketing campaign—why is this? We’ll discuss a few of the reasons, which could be all it takes to push you towards utilizing video as of your marketing regimen.

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6 Keys To An Effective Video

By Amy Post | August 19, 2016

Topics: Video Marketing

Anyone who has ever noticed just how much content is uploaded to YouTube every day has probably gotten the impression that it is easy to make a compelling video. Conversely, anyone who trawls the archives to actually take a look at the bulk of that content will quickly realize that this is not the case. Making a video might technically be as easy as pulling out your phone and pressing record, but you’ll need to go about it with more finesse if you want to unlock the considerable potential of marketing videos. Here are 6 crucial things to keep in mind when working in this medium.

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Creating a Successful Video Marketing Strategy

By Amy Post | August 15, 2016

Topics: Video Marketing

Why should your company's inbound marketing strategy include a well-considered video marketing strategy?

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What Is Video Marketing? Your One-Stop Guide to Using Video as an Inbound Marketing Tool

By Kevin Dean | August 12, 2016

Topics: Video Marketing

What is video marketing? Simply defined, video marketing involves using video as a means of marketing your service, product or brand. From how-to videos to customer testimonials, video is a medium that has the potential to offer powerful inbound marketing results. Video brings together multiple aesthetic concepts, including visual, aural and conceptual art, rolling them into one to provide an experience that engages multiple senses at one time.

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