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The ManoByte Blog

Learn Inbound Marketing from the Experts

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Welcome to #SharkWeek! Let us introduce you to The Great White Shark

By Amy Post | June 27, 2016

Topics: Shark Week

It’s finally that time of year, friends. It’s Shark Week! Time for you to cuddle up on the couch and start a major binge-watching session about these magnificent and mysterious animals that we here at ManoByte have come to love in a strange (and somewhat twisted) way. We love them because they share a lot of the same traits that we strive for here at ManoByte (except for that whole deadly, people-killing thing they sometimes do.)

When we think about sharks, the first one that typically comes to mind is the Great White Shark, because it’s widely-known as the most dangerous type. But the Great White also shares a lot of other, more appealing traits that we think are also found around the office here at ManoByte.

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How to launch a lead nurturing process now

By Amy Post | June 16, 2016

Topics: Lead Nurturing

Lead nurturing is becoming quite a hot topic in the world of online marketing right now. And rightfully so, because according to a recent study of businesses who implemented it, 45% reported an increase in lead generation. Now that I’ve got your attention, you probably want to know what exactly it is and how can you use it to grow your business, too? 

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5 Examples of Great Email Design

By Megan Prangley | May 31, 2016

Topics: Email Marketing

Oh email, some people love you, some people hate you. Personally, I love checking my email in the morning, it’s very exciting to see all of the new opportunities the day presents and to receive offers and deals for shopping later. As a marketer or business owner you know email is still pivotal to reach out to your customers. Even though technology is rapidly advancing email has not gone anywhere. Technology has affected how people read email, now many will be checking their inboxes on their phones, but email is still an important part of your marketing process.

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Lead Nurturing Best Practices for Manufacturers

By Amy Post | May 24, 2016

Topics: Lead Nurturing

Marketing and manufacturing can be a tricky process, limited resources, and long sales processes often make investing time and money into marketing efforts a bit challenging. You might want to make the process easier and more automated, but you just don’t know where to begin. Thankfully, a lead nurturing process can be the solution. We’ll help you get started with a few key insights about lead nurturing for manufacturers.

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A Guide to Creating Successful Lead Nurturing Workflows

When I first started in marketing the world the word, “workflow” was thrown around every day in meetings and tasks. Like a good intern, I usually nodded my head and played along with the marketing jargon I was not 100% sure about. If you’re new to inbound marketing or are new to creating workflows you should know they are an essential tool to move leads through the buyer’s journey. Creating a workflow will be a necessary part of your inbound strategy at one point or another.

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Intro to Inbound: Inbound Marketing FAQ - Part 1

By Gillian | May 6, 2016

Topics: Inbound Marketing, Intro to Inbound

Marketing is hard work. When you’re staring down the barrel of dwindling revenue numbers, stagnant site traffic, and a grumpy CEO, it makes sense that you would want to make a change. Perhaps that’s what led you here, to our Intro to Inbound series.

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Top Offline Trade Show Promotional Activities

By Amy Post | May 3, 2016

Topics: Trade Show Marketing, offline marketing

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Marketing today has a primary focus on what businesses do online -- from inbound marketing to social media, the most successful marketing efforts focus on the internet. And here at ManoByte, we obviously know those online methods are the most effective way to market a business. With that being said, we still support other efforts and offline activities that can help support the business’s overall marketing goals. And trade shows are a great way to create these additional marketing opportunities.


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Intro to Inbound: How Social Fits In

Not on social media? Do you laugh in the face of tweeting or sigh about Facebook posts? Like it or not, social media is a necessary part of the inbound methodology. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. You may be able to write a great blog or eBook, but without social media, your content is at a stand still and you’re losing leads rapidly.

 

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Maximizing Mobile for Your Trade Show Strategy

By Gillian | April 26, 2016

Topics: Trade Show Marketing

Once upon a time, you could show up at a trade show with a stack of business cards, a pile of brochures, and your best sales reps and make it a worthwhile week.


But things have changed.

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