<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

Building an Indirect Sales Distribution Strategy

Learn how to build an indirect distribution strategy that will benefit all stakeholders and maximize your potential growth. 

April 5, 2017 | 5 Min Read

10 Stats that Prove Why Manufacturers Need Inbound Marketing

Posted by Lauren Wantroba | Share
10 Stats that Prove Why Manufacturers Need Inbound Marketing

Not sure if inbound marketing is for you? Don't think your potential customers are online searching for you? Take a look below at some statistics that will make you think twice!

 


1. 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Content Marketing Institute) Let's be honest, those paid ads that come up on Google, you're more than likely not going to click them because they're SO salesy. By providing educational content through a blog or video makes you much more attractive to a prospect.

2. B2B customers conduct 12 searches on average before checking a specific brand's website. (Hubspot) Some business owners will say, "my clients aren't looking for me online" but the proof is in the pudding, THEY ARE!

3. 73% of people say that they use Facebook for professional purposes. (Hubspot) Every day, your potential leads are online looking and searching for you and they could be passing you by if you aren't marketing effectively!

4. Inbound generates leads that are ready to buy. By educating your prospects through the buyer's journey, you know who is ready and who isn't ready. Inbound marketing works on nurturing your prospects from marketing qualified to sales qualified so they are ready to be contacted by a salesperson or more than likely they are going to contact YOU!

5. Inbound marketing costs 62% less than traditional outbound marketing. (Hubspot) With outbound marketing, there's no way to truly track your ROI or if it's even working. With inbound and all the new leads you'll be generating, it ends up paying for itself! Pretty cool, huh?!

6. Inbound marketing tactics generate 54% more leads than traditional paid marketing methods. (Hubspot) A strong inbound strategy that targets your specific buyer persona is going bring in qualified leads that have a higher probability of closing.

7. A CRM integration will make your sales team more effective. By using a customer relationship management (CRM) software, your sales team keep track of their leads more efficiently. By having customers and potential prospects logged in a system like Hubspot, they will know automatically when someone fills out a form or is ready to be followed with. Sure beats digging through old business cards, handwritten notes, old lead lists and excel files.

8. 75% of executives watch work-related videos on business websites at least once a week. (Hubspot)
Part of a successful inbound strategy is having great content! Video marketing is on the rise, so having a great high quality video on your website of how awesome your company is, is a definite plus.

9. B2B companies that blog generate 67% more leads per month than those that don't. (Hubspot)
With the internet at everyone's fingertips, your potential prospects can find whatever they need to. Why not be looked at as a thought leader in your industry and grab their attention right away by educating them on what they're looking for.

10. Nurtured leads make 47% greater purchases compared to non-nurtured leads. (Impact) By nurturing your leads through the buyer's journey with great content, automated emails, and workflows, they're more likely to spend more money with you since there is a stronger level of trust already established.

Still not sure if inbound marketing is for you or is the right fit for your manufacturing business? Give the ManoByte team a shout and we'd be happy to show you how we do it for tons of businesses just like yours.

 

Topics: Indirect Sales Channels

Related Posts

Indirect Sales Channels

Selling Through Indirect Sales Channels

Interested in a way to increase your revenue without having to rely solely on an in-house sales department? Salespeople are great, but they only have ...

Read More
Indirect Sales Channels

How Manufacturing Companies Can Leverage Instagram

Instagram may be the hub of food photos and well-angled selfies, but did you know it also holds massive potential as a marketing tool for those in the...

Read More
Indirect Sales Channels

Inbound Marketing Tips for Furniture Manufacturers

Furniture manufacturers, we know you work hard every day assembling unique pieces, cutting, edging, staining, sourcing supplies, collaborating with cl...

Read More
Indirect Sales Channels

4 Ways B2B Furniture Manufacturers Can Use Video

If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good new...

Read More
Indirect Sales Channels

Why Inbound Marketing Works for Furniture Manufacturers

Furniture manufacturers work with a diverse customer base from distributors and dealers, to designers and architects, to business owners and end users...

Read More
Indirect Sales Channels

5 Stats That Prove Manufacturers Need Inbound in 2016

Ah the manufacturing industry, you all are an intelligent, interesting (and sometimes maybe even a little stubborn) group of businesses. For several y...

Read More
Indirect Sales Channels

Top 10 YouTube Marketing Channels for Manufacturers

YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and ...

Read More
Indirect Sales Channels

Why Inbound Marketing for Manufacturers Works

Manufacturing companies need inbound marketing. It's not a matter of "if" because it is simply true. But as a manufacturing marketer, you may not yet ...

Read More
Indirect Sales Channels

B2B Inbound Marketing for Manufacturing Companies

If you’ve stumbled on over here, you’re probably someone leading the marketing efforts of a Business-to-Business (B2B) manufacturing organization wher...

Read More