When it comes to websites, it's easy to say, "good enough," about design and functionality. After all, if something isn't broke, per say, why fix it? But, becoming complacent with your business site is a dangerous mindset. If you're not continuously improving your pages and appropriately updating as trends change, you could be driving customers away in droves. Here are ten common mistakes that make the leads on your site cringe.
Having a beautiful, lead-generating website is great, but what if no one is getting there? For 66% of marketers improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016) If you're one of these professionals, don't worry, there are ways to increase the organic traffic to your website. Keep reading for a few best practices to boost your web traffic. Before we dive in, organic traffic refers to people who land on your website from unpaid search results. If you're an organization or marketing team on a strict budget and can't shell out big bucks for Pay-Per-Click Campaigns, then the name of the game is organic traffic and search engine optimization.
Like most businesses today, you probably already have social media pages dedicated to your company, but maybe you're still figuring out how you can leverage them to their full potential. If you are a large business or even just a start-up, you should be aware that engaging with your audience and potential buyers through social is a major factor in your marketing and sales strategies. Failing to engage through these platforms makes you appear behind-the-times and perhaps even untrustworthy to potential customers.
Welcome to the Grand Rapids Marketing Planner, we have a great line-up of activities for you, including an exciting sneak peek at another event being held right here at ManoByte! If you made it to the last MeetUp we held here, then you already know we love to entertain, and the popcorn is always popping when we're hosting guests. If you're looking for something career-related to do this week that will tickle your fancy and help you build referral business, look no further. We've scoured the web and have some of the best ideas right here in our Grand Rapids Marketing weekly planner, so let's jump right in.
Ever since the dawn of time, people have had something to sell and methods to attract buyers. How effective these methods are have obviously changed, and as new technology becomes accessible smarter ways like internet marketing have taken precedence over more traditional outbound marketing actions. This transition has had profound effects on businesses of all size and industry. Keep reading to see if just how digital marketing has transformed the world of marketing and why you need to take part in it.
If you’re on Facebook, you probably can’t get through a browse sesh without seeing a notification that someone is going live. Whether it’s a celeb taking you with them to get their morning coffee or your best friend showing off their favorite restaurant, live video is here, and users are obsessed.
Can you believe the weather we are having here in West Michigan? The sunshine provides a great opportunity to get out and enjoy all the blooms and brightness that are starting to show up throughout the area. Since the rest of the week is supposed to be pretty nice too, these upcoming Grand Rapids Marketing events are a great excuse to get out of that stuffy office and enjoy the beauty and fresh air!