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Grand Rapids

Grand Rapids Marketing Planner: August 21-25th, 2017

By Amy Post | August 18, 2017
Hello once again, Grand Rapids marketing friends! As you make plans for networking and marketing next week, make sure to take note of these great opportunities happening in West Michigan:

Buyer's Journey

Why Being In The Right Place At The Right Time Still Matters In Marketing & Sales

By Amy Post | August 17, 2017
  You remember the phrase, “I was just in the right place at the right time.” But you probably don’t hear it as much anymore, because we are all kinda at the right place at the right time thanks to the tiny computers we carry around in our pockets and purses. But while the phrase remains old, the theory itself lives on in new, exciting ways. From the days of a perfect cold call visit when you walk inside just as the CEO is walking through the lobby, now means an email showing up right when that CEO is looking at your proposal for the first time in a few weeks.

Grand Rapids

Grand Rapids Marketing Planner August 14th - 18th, 2017

By Amy Post | August 10, 2017
We've got all the Friday feels over here at the Grand Rapids Marketing Planner this week! We're changing things up a bit to better service our blog subscribers by publishing the planner on Friday instead of Monday's so when the weekly update email comes to the ol' inbox on Friday's, it has the following week's lineup inside. Better for planning!

Sales Cycle

Why Does My Sales Cycle Take So Long?

By Amy Post | August 9, 2017
If you are like us, a B2B business with a premium-level service and a price to match it, you might find yourself frustrated about just how long the sales cycle takes with your prospects. You may always be saying things like, “I think they’ll sign soon, but we’ll see.” Then, three months and seven meetings later, you finally see the email come through with a signed agreement. But for real, why in the world does it take so long to close these customers?

Inbound Marketing Tips

Grand Rapids Marketing Planner: August 7th-12th, 2017

By Amy Post | August 7, 2017
Welcome to August, Grand Rapids marketing friends! One housekeeping note first, we will be moving the marketing planner from publishing on Monday's to Friday's to service our blog subscribers a little better. That way, they know a little earlier about the upcoming events when they receiving the weekly blog update email from us on Friday's.

Selling to Facilities Managers

The 6 Biggest Pain Points for Facility Managers

By Amy Post | August 3, 2017
  If you sell a product or service to facility or operational managers, you need to learn about what problems keep them up at night. What is it they care about so your company can be a resource that helps solve the problem they are experiencing?

Marketing Tips

Grand Rapids Marketing Planner: July 31st - August 4th, 2017

By Amy Post | July 31, 2017
Hold the phone! How is it that we are already going into August this week? It feels like winter just ended! It seems like the summer months are far too short and all of a sudden we are shoveling again, am I right? Oh well, I hope you take some time this August to bask in a little more summer fun while also getting in some of that all-important networking time as well.

Inbound Marketing

Why Buyers Don’t Care As Much About Price Anymore

By Amy Post | July 27, 2017
  Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)

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