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Sales and Marketing Technology

Tips from a HubSpot Diamond Agency to deploy the full functionalities of the HubSpot platform for your business.

Growth-strategy-Hero Circle

    Using Incentives in the Lead Generation Process

    Marketing teams often fail to include the incentives they offer in their lead generation forms. Including freebies in lead generation can enhance enga...

    RecordVault Website Design

    “Why buy an app for your cellphone phone that you do not use everyday? The answer is it gives you mobile security insurance when you do need it.” This...

    Setting Up a Facebook Page for Lead Generation

    In starting up your social media presence - or just working to make it more effective - you don't want to neglect Facebook. In fact, it has been repor...
    Inbound Marketing

    The Impact of Lead Generation

    One of the most important part of any inbound marketing strategy is lead generation. After all, attracting visitors to your website only benefits you ...
    Process | For Marketing Directors

    Social Media's Impact on the Sales Cycle

    To understand the impact Social Media has on sales we first must understand the Sales Cycle. The traditional measures the time it takes to more a cust...

    Knowledge, Power and Social Media

    Power is the ability to act or capacity to perform or act effectively. Power is most often used to control or influence. Without a doubt, Social Media...

    Sentiment Analysis an Important Factor in Social Media Analytics
    Inbound Marketing

    What is Behavioral Targeting?

    When taking on an online marketing campaign considering which targeting approach. The approaches to consider are:
    Inbound Marketing

    Email Marketing Customers Will Read

    I have a loan officer who does not live in Grand Rapids, who sends me direct mail once a month. For awhile I opened the letters thinking that there wa...
    Inbound Marketing

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