Scenario A: you’ve been working on your inbound marketing strategy and your efforts have paid off. You’ve been watching the leads roll in from several channels, but after you give yourself and your team a (well deserved) pat on the back, you have to figure out what to do with them. Scenario B: you’ve been doing inbound for a while, but you hear from a coworker that Sales doesn’t think the leads you’re sending along are worth their time. Either of those sound familiar? You’re not alone. Defining what makes a lead qualified is a difficult task - but if you’re a HubSpot user, you’re in luck: leveraging the Lead Scoring tool makes it easier.
As a content marketer, you’ve got plenty of ideas and plans for great content that your audiences will love -- it’s helpful, interesting, relevant, and you know that when you finish that guide or post that blog, people are going to read it and convert. But then, they don’t. What happened?
Have you ever been to Boston? Part of the East Coast megalopolis, it’s absolutely saturated with US history, from its colonization in 1630 to being the birthplace of our revolution. But here at ManoByte, Boston has a very different significance: it’s home to HubSpot’s headquarters.
The terms "Search Engine Optimization" and "keyword optimization" are staples in the digital marketing world. Inbound marketing agencies like ours have been using them as a driving force behind our marketing campaigns since pretty much the dawn of digital and inbound marketing. But you've probably been hearing things like "SEO is more than just keywords these days" and "search is transforming" as well as, "Google's algorithms are more sophisticated than ever." So, this begs the question, is the classic SEO optimization of keywords even working anymore? And if not, what are we going to do about it?
We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get questions about it from clients, prospects, and our marketing peers all the time. What is Hubspot? And why is it so expensive?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.
If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t heard of it before, HubSpot is the tool we use and leverage for our clients to implement, adjust, and track all of our inbound marketing and sales initiatives. We even use the phrase, “we basically bleed orange” (HubSpot and ManoByte’s brand color) quite frequently.