We’ve been talking a lot lately about how to market effectively in the medical and healthcare space. It’s loud, crowded, highly-regulated, and it takes a lot to get your voice (and product and service) recognized. Because of this, you are always on the hunt to be as productive as possible as to not waste any of your time marketing to the wrong people at the wrong times. The good thing is, you now have HubSpot, so you’ve taken the first powerful step towards maximizing productivity. Now, you just need to know how to use it more effectively.
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
You remember the phrase, “I was just in the right place at the right time.” But you probably don’t hear it as much anymore, because we are all kinda at the right place at the right time thanks to the tiny computers we carry around in our pockets and purses. But while the phrase remains old, the theory itself lives on in new, exciting ways. From the days of a perfect cold call visit when you walk inside just as the CEO is walking through the lobby, now means an email showing up right when that CEO is looking at your proposal for the first time in a few weeks.
We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.
Who opened my email? How many people clicked the link? How many people read my blog last week? These are the questions that might drive you crazy when we publish a new blog, or an email announcement goes out. But, if you want a more comprehensive look at your marketing efforts and how successful they are, these questions are just the tip of the iceberg.
Here at ManoByte, we live and breath all things HubSpot. From the inbound marketing strategies we provide to our customers, to our relentless dedication to ongoing learning, and our presence at the yearly INBOUND conference, we are ALL ABOUT HubSpot.
If you frequent the ManoByte blog, you know we dig all things related to the HubSpot platform. (If you don’t know what HubSpot is, it’s the epicenter of all things inbound marketing.) We use it, manage and leverage it for our clients, and we love to learn more about how we can implement the endless features and tools to serve our customers better. So, when HubSpot hosts a major conference like #INBOUND16, we pack our bags for Boston and get ready for several days of major inbound marketing fabulousness.