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by Gillian
on March 29, 2017

If you’re reading this blog, you know that inbound marketing is important. But even if you send out marketing emails and post an occasional blog yourself, you’re not quite convinced that inbound needs to be a part of your daily tasks.

Well, it does.
One of the most important inbound marketing tips we can give you is to carve out some time every day on your inbound marketing strategy. Much like everything else in life, the more energy and effort you put into it, the more you will get out of it.

The Inbound Marketing Methodology is Ongoing

If you’re used to the processes and results of outbound marketing tactics, inbound marketing can feel very empowering. Creating extensive email workflows, highly researched blog posts and incredible content offers is exciting! You just know that brand new customers are going to come buzzing in from all corners of the internet and want to get to know you and your company. 

However! (There’s always a however, isn’t there?)

Inbound marketing is not a “set it and forget it” solution to your lead generation and revenue goals.

A successful inbound marketing strategy needs to be nurtured itself. You must constantly be reviewing results and optimizing where you can to ensure you’re getting the ROI you want and deserve. Further, each part of the inbound marketing methodology requires its own focus. You might launch your inbound program out of the gate with a strong lead generation focus and see great results, but then you could find that those leads are dropping out of your funnel long before you close a sale.

Your inbound marketing strategy needs regular attention if it’s going to grow and thrive. Putting daily, weekly, and monthly to-do tasks on your list means your strategy will continually be improving and that your efforts will not go unrewarded.

Nurturing Relationships Means Nurturing Revenue

So continuous improvement is required to move your website’s visitors from leads to customers. But once they become customers, that means you can sit back and relax for a minute, right? 

Wrong. (I mean, of course it’s wrong. I set you up for that one).

You’re not done with inbound marketing once you make a sale. In fact, some of your most important revenue generating leads are already customers. If you are not regularly in contact with your customers, you could be leaving upsells, cross-sells, and ultimately revenue on the table. 

Lead nurturing -- either for new leads or existing customers -- is about relationships. In the old days, you might have nurtured these relationships with martini lunches or an afternoon on the town, but today you should be doing it through email, instant messaging, and the occasional phone call. If you can help the customers that advocate for you within their company and to their social networks, you will be tapping into a huge advantage of inbound marketing.

The usefulness of your content does not stop with a tweet or a Facebook post. You can send content directly to customers so they can disseminate it within their networks and throughout their company. If the content you provide is targeted and useful, you’ll stand to increase that customer’s loyalty to your solution.

An Inbound Marketing Agency Can Help 

By now you might be realizing that caring for a comprehensive inbound marketing strategy takes a lot of work. Even when you get an impressive campaign out the door, there is more work to be done.  

If you find yourself looking at your to-do list and feeling pretty to-done, it might be time to consider hiring an inbound marketing agency. An agency can help you to keep your daily tasks populated with items that are not going to waste your time, and can be sure that your inbound strategy is running like a well-oiled machine. And yes, we just happened to be an agency that can help you do all that. Fill out this form if you want more information about getting started.


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