February 5, 2021 | 6 Min Read

How Building Materials Manufacturers Can Increase Profitability by Partnering with a HubSpot Diamond Partner Agency

Posted By
Emily Neier
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HubSpot is a valuable platform for businesses of all sizes in all industries. If you’re a building material manufacturer looking to implement HubSpot, or you’ve had HubSpot for a while and aren’t sure it’s being used to its fullest potential, partnering with an accredited HubSpot Agency can help you get on the right track with your HubSpot initiatives.

But not all HubSpot Partners are built alike. Realistically, it’s the people who make up the foundation on which you will partner and build something amazing together. HubSpot Partner Agencies  come in a variety of forms and specialties to meet the needs of the different industries and businesses out there. For manufacturers, the right HubSpot Diamond Partner will be a great ally in getting your HubSpot strategy running and leveraging the inbound methodology for business growth.

What is a HubSpot Diamond Partner?

HubSpot Partners are categorized into tiers, and different tiers have different levels of experience with the platform. Diamond Partners know the ins and outs of all the HubSpot Hubs, and they’ve had experience working with a variety of company sizes and industries before honing in on what they do best and for whom, and they likely have experience working with larger companies who need a multi-phase approach to introducing HubSpot to their teams.

By nature of the program, you can be assured Diamond Partners have successfully come alongside dozens to hundreds of organizations looking to get maximum value out of their chosen HubSpot tools. Each agency team member has been working with HubSpot for some time, so they’ve also individually taken advantage of the many resources in the HubSpot Academy to learn both inbound methodology and the platform. These certifications help us stay in-the-know of the best ways to use inbound with our clients for their sales, marketing, and customer service challenges. So, when you work with a HubSpot Diamond partner, you’re hiring a team who knows how to implement the right solution within HubSpot to solve your day-to-day operational challenges.

Benefits of Diamond Partners for Manufacturers

Diamond HubSpot Partners offer manufacturers unique benefits for their industry, such as:

Enterprise Implementation

Your sales, marketing, and customer services teams are probably used to the platforms currently in place at your company, so implementing change can be a difficult undertaking. One of the most common reasons switching tools fails is lack of team adoption. A HubSpot Diamond Partner has the ability and know-how to not only implement HubSpot for an enterprise level company, but also train the necessary staff to ensure effective adoption. This way, you get the value out of the investment.

While smaller businesses may be able to get away with a single appointed “HubSpot Expert,” manufacturers with larger teams will need all hands on deck for success, especially when it comes to Sales and Service Hubs. When you need to train dozens of sales representatives on a new tool, for example, a heftier implementation strategy is necessary to phase in HubSpot over time so that the transition is seamless, not stressful.

Manufacturers may still find it helpful to appoint a HubSpot Expert who is their main point of contact with their agency, but training the whole sales department shouldn’t be their job alone. A partner agency should work with the HubSpot Expert to hold training sessions and offer the sales teams resources to go back to later helps remove barriers to adoption and help your business succeed in the end.

New Inbound Strategies

Inbound methodology is built around meeting customers where they’re at, but where they are is constantly evolving, meaning the ability to embrace new strategies is vital. Diamond HubSpot Partners are agile to new trends and flexible when things change. We’re always looking for the right opportunities to implement new HubSpot tools or strategies to help our clients take on the ever-changing digital landscape.

Importance of a Strong Foundation

While we love learning new ways to use inbound, the foundation on which your inbound strategy is built has stayed relatively the same: know your customers and how they prefer to buy from you, then make it easier for them to do so. A Diamond HubSpot Partner works with you to understand your unique partners and customers to develop an inbound strategy that meets them where they are. This research is at the heart of what inbound can do for your business, and we take it very seriously to drive results for our clients.

Experience

Diamond HubSpot Partners have likely been in the game for a while, and their staff is well versed in the different areas of HubSpot. The HubSpot platform can be configured to work with many of the struggles a business is facing, but it takes the right partner to identify those needs and find an appropriate solution.

A Diamond HubSpot Partner, in true inbound fashion, is going to have a certain industry they work with the most and have experience in the common challenges of that industry. Many of our clients have a wide range of complex products, such as doorglass manufacturer, ODL. Accurately displaying all the information about each of their 60+ doorglass styles in a way that was aesthetically pleasing and user friendly was priority for their new website, along with making the add and edit process painless for their marketing team as styles are added or changed! Whether it’s a large product catalog like ODL’s, a partner directory, or location finder, our development team finds the balance between form and function both on page and on the backend.

For a manufacturer, an agency with deep HubSpot knowledge combined with industry experience is the key to success.

Is a Diamond HubSpot Partner Right for Your Building Materials Manufacturing Business?

Are you considering HubSpot for your marketing and sales initiatives? Are you looking for a way to integrate more of your tools to streamline the flow of information internally and externally? Have you had HubSpot for a while, but you’re not sure it’s being used to its full potential? A Diamond Partner can help you plan, strategize, implement, and leverage HubSpot for business growth.

Your situation is unique, and HubSpot may or may not be the right choice for your business. To find out, let’s schedule some time to talk about your challenges, your goals, and if it makes sense to team up with a Diamond Partner like ManoByte.

 

Topics: HubSpot, Business Growth, Services

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