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Bargain Hunt Case Study

The Need

When Bargain Hunt, a discount retail store chain, engaged with ManoByte and HubSpot they had an urgent problem and a big picture problem.

The urgent problem was to migrate 150,000 contacts off of Emma’s email marketing software before their annual renewal date that was a mere 30 days away from the anticipated close date.

Their big picture problem was their website. It was holding them back as a business and it was past time to get up to speed with modern web applications and contact management strategies.

HubSpot + ManoByte

HubSpot clearly had the right TechStack to solve for both of these problems so the primary need was to find the right enterprise level HubSpot Marketing Hub, Sales Hub, and CMS Hub implementation partner.

ManoByte has a proven track record for implementing Enterprise level HubSpot features seamlessly for complex business processes, as well as experience migrating large companies off of email marketing platforms, including Emma. 

Bargain Hunt had found their winning system and winning implementation partner.

Strategy & Development

The initial plan would be as follows:

  1. Weeks 1-2: Data Migration, Property Alignment, and CRM Configuration from Emma to HubSpot Marketing Hub Enterprise
  2. Weeks 2-4: Custom Email Template Development
  3. Weeks 2-12: Advanced Website Development using HubSpot CMS Hub, including customization of ManoByte’s FindIt App to develop a Store Locator website feature.

Everything followed the timeline above except the website build. Instead of taking until week 12, the build was completed by week 8 and launched early, much to Bargain Hunt’s delight. 

After launching with HubSpot’s Microsoft Dynamics 365 Integration, Bargain Hunt was missing a few key functions and started manually importing the data. When ManoByte’s team heard they were doing this, we immediately offered to build them a custom integration that would be a bit more robust to account for their specific needs.

This offer further delighted Bargain Hunt about their decision to migrate to HubSpot.

We continue a marketing strategy and implementation engagement with the Bargain Hunt team to optimize existing programs and to take to market new initiatives.

Before & After

Before their migration from Emma to HubSpot, Bargain Hunt's email marketing efforts were disconnected from other campaign efforts and reporting. After migrating onto HubSpot Marketing Hub Enterprise, their team could painlessly launch, analyze, tweak, and repeat their email marketing touch points based on clear data and buyer segmentation.

Before their website redesign onto HubSpot CMS, their digital storefront wasn't helpful to customers. Their store locator didn't work and the value proposition of Bargain Hunt's existence was unclear. Their new website solves for all of that. 

With their new Brand Style Guide, Bargain Hunt looks like their ideal customer, too. Slide the arrows left and right on the following images to compare their original website pages to their new website pages.

 

Bargain Hunt Store Locator Before Website Redesign By ManoByte

Advanced Web Development Examples

Jump point: #advanced-web-development
Reaco Battery Portal Build
Mid-America Portal Build
Kenyon’s Glass Pricing Calculators
GR Airport Website Features
Product Comparison Feature

Reaco Battery Portal Build

We have developed various user based resource portals for companies like Reaco Battery. This kind of portal allows businesses that operate using the channel distribution and indirect sales models to share documents with specific partners and indirect sales representatives.

The goal with custom partner web portal development is to create a seamless partner experience from recruiting to onboarding to customer engagement so that partners see the true value of being a part of your value chain and feel rewarded (not just compensated) for partnering with you.

Interested in a Project?


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Mid-America Portal Build

Mid America's HubSpot portal has been fully customized with Custom Objects and Workflow Extensions that allow for a more detailed view of their entire channel. Through the use of these objects Mid America is able to structure their data to fit their more specific business structure. For example they are able to use a Vendor object to better visualize the relationship between their partners and customers.

Interested in a Portal?


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Kenyon’s Glass Pricing Calculators

Kenyon Glass, a subsidiary of ODL, needed a way to provide accurate pricing estimates for both their customers and for partners to use when calculating pricing for their customers. We worked with them to develop a number of online pricing calculators for internal use and partner use. The various versions of this calculator are calibrated to reflect VAR pricing escalations as the products are purchased wholesale and then sold retail throughout the value chain.

The pricing calculators were more of a complex and truly custom build, but sometimes simple builds can also make a world of difference in a team’s workflow.

Need a Calculator?


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GR Airport Website Features

Another custom web app development project ManoByte conducted was for Gerald R. Ford International Airport. They needed some custom web applications built to act as inbound marketing resources and customer experience enhancement opportunities including a real time flight tracker and a non stop routes map, which have become numbered among the top trafficked pages on their website.

Interested in a Project?


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Product Comparison Feature

Depending what kind of building products you sell, your specifiers and retailers may be looking for help comparing the options available to them. Seemingly small details that are missed can ultimately halt an entire project and you can help prevent that kind of frustrating scenario. 

Using the databasing tools built into the HubSpot CMS and the scope of integrations possible, a product comparison feature can be developed to suit the specific needs of the various customers your company serves. 

Interested in a Project?


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Don’t Just Take it From Us

"We decided to switch from Salesforce to HubSpot. It was nice working with a CRM where you didn't have to hire a CRM engineer...I've got everything I need in this platform. It's something I'm really happy I invested in because it's making it so much easier for our company to scale." 

- Feyi Olopade Ayodele, Founder/CEO of CancerIQ

Add to Your HubSpot Arsenal

Technology

Partner Portal App

Partner Deal Registration and Channel Management HubSpot Sales Extension

 

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Technology

HubSpot PDF Generator

Print & Download PDFs of Form Submissions Within HubSpot

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Technology

FindIt App

Product Locator App, Dealer Locator App, Contractor Locator App, Independent Sales Rep Locator App, You Name It, You Can FindIt.

Download
Technology

Round Robin

Easily Automate Your Sales Lead Assignment Processes WITHOUT Having HubSpot Sales Enterprise.

Download
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Interested? Let's Chat.

Learn more about implementing an existing HubSpot App or building your own custom solution.