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Gillian Singletary

Gillian Singletary

Posts by Gillian Singletary

Inbound Marketing | ManoByte

Inbound Marketing Tips: Why You Need Inbound on Your 'To Do List'

If you’re reading this blog, you know that inbound marketing is important. But even if you send out marketing emails and post an occasional blog yours...

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Inbound Marketing

We Have a Problem: The Majority of Marketers Still Aren't Focusing on ROI

If we keep doing the same things over and over but expect different results, we’re crazy. (At least that’s what Einstein said. Maybe.) But if that’s c...

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Inbound Marketing

5 Ways B2B Inbound Marketing Works for Tech Companies

Both startups and established technology companies face challenges when it comes to marketing. There's no silver bullet that can solve the diverse iss...

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Inbound Marketing

5 Things Pokemon Go Can Teach Us About Inbound Marketing

Unless you’ve been living in a cave you’ve probably been inundated with news about Pokemon Go. In fact, if you were living in a cave, there are probab...

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Inbound Marketing

Intro to Inbound: Inbound Marketing FAQ - Part 1

Marketing is hard work. When you’re staring down the barrel of dwindling revenue numbers, stagnant site traffic, and a grumpy CEO, it makes sense that...

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Inbound Marketing

How Marketers Can Talk to CIOs

When was the last time you changed your entire office to a new software system? Or took a meeting with a vendor for a piece of hardware that no one ha...

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Business Growth

5 Trade Show Follow Up Email Mistakes You're Making

Your trade show is finally over. After months of preparation and gallons of hand sanitizer, you are finally back in your office, in the chair that has...

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Business Growth

One Key Element of the Perfect Trade Show Marketing Plan

You already know that you shouldn’t go into a trade show without a plan. After all, whether you’re just attending or have set up a corner booth, a tra...

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Business Growth

5 Rules for Choosing the Best Trade Show Giveaways

You know the feeling. You come home from a trade show and your arms are sore from lugging around 3 or 4 branded tote bags jam packed full of USB drive...

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