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Gillian Singletary

image of blog Gillian Singletary

    5 Ways B2B Inbound Marketing Works for Tech Companies

    Both startups and established technology companies face challenges when it comes to marketing. There's no silver bullet that can solve the diverse iss...
    Inbound Marketing

    How Marketers Can Talk to CIOs

    When was the last time you changed your entire office to a new software system? Or took a meeting with a vendor for a piece of hardware that no one ha...
    People | For Marketing Directors

    Back to the Brand: Real Ads from Brands Featured in Back to the Future

    While we all take a little extra time today to feel nostalgic about the fact that Marty McFly's future is today:

    4 Ways to Share Information Across Your Organization

    This week is INBOUND 2015 and the ManoByte team is in Boston. Well, some of us are. While part of our team celebrates all things HubSpot in Boston, th...
    Process | People

    Top 10 YouTube Marketing Channels for Manufacturers

    YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and ...
    Indirect Sales Channels

    How Internet Marketing has Changed Customer Communication

    At its core, inbound marketing is about communication. Your content, landing pages, and social media promotion work together to convey a specific mess...
    Technology

    Setting Inbound Marketing Objectives That Make Sense [TUTORIAL]

    Setting goals is the first step in turning the invisible into the visible. -Tony Robbins To succeed at anything, we need to know where we are starting...
    For Marketing Directors

    5 Reasons the CFO Doesn't Respond to Your Emails

    A lot of us have a vision of salespeople as slick, fast talking hucksters who will say anything to close a deal. But you and I know that's really not ...
    Inbound Marketing

    Cut the Crap: Marketing to the Tech Savvy Consumer

    If you want to be successful in any type of marketing, knowing your target market is essential. And while inbound marketing can be effective for many ...
    Inbound Marketing

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