4 Ways B2B Furniture Manufacturers Can Use Video

Posted By
Jillian Lambert

If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good news is, it’s not too late to start incorporating video into your plans. According to HubSpot, 96% of B2B organizations use video in some capacity in their marketing campaigns, to which 73% report positive results to their ROI. For B2B furniture manufacturers, some will hear about video marketing and will turn away thinking they don’t need it, when statistics show they do. With more and more information being provided online, most buyers are 90% of their way through the purchase process before getting a sales rep involved, making video a crucial step in getting the correct information out to your target markets.

Not sure how you would use video? Check out these 4 different ways you can utilize video as a furniture manufacturer:

1. Culture/Who We Are Videos

What could be better than a video showcasing your company right on the front page of your website? Culture videos are a great way to educate your visitors about your company quickly since they give off a personable vibe as well as create trust that will resonate with your potential clients . Studies show 55% of executives look for more information after seeing a video. Culture videos give you the chance to show off what your company is all about, as well as highlight your expertise and specialties. When a prospect sees this, it can pave the way for a positive sales conversation and provide a quality kick-start to the buying process.                                          

2. Training Videos

Training videos are used to help people figure out how to solve a problem or improve a solution. If you are constantly receiving the same questions from your clients or employees over and over again regarding certain furniture products or processes, it's in your best interest to create training videos to solve those issues. Training videos are usually easier for an end-user to understand since 65% of people today report they are visual learners.

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If you are looking to generate leads from landing pages (also called "gates") on your training videos, it's entirely possible as long as the videos are at least 5-15 minutes in length. (It's not an inbound marketing best practice to put landing pages on short videos.) By gating your training videos with a form, viewers must provide their contact information to view the whole series. If they subscribe to email alerts they will also receive notifications when new videos are released. 

3. Product Applications

B2B manufacturer buyers will ask questions regarding detailed specifications and product information such as how certain products are made. A video is the perfect solution to help educate your prospect on those questions before they even reach out to you. Product application videos are useful since 90% of clients say that product videos are helpful in the decision-making process. These types of videos can go further than just showing product specifications, but can show unique insight into the furniture manufacturing process as well.  

4. Product Launches/Announcements

When you have any type of big announcement or new product launch, definitely consider a video. If you have a press release or blog explaining the new big announcement, consider a video version posted with it since a video will travel quicker than a written version. Also, having your marketing person or CEO star in the video announcement will make it more personable and memorable.

As video continues to grow into one of the most effective marketing tools, you need to be sure your videos are appearing where your future clients are - ONLINE! So, if you are finally ready to dive into your next video project, we can help! Contact us today to find out what we can do to make a professional video that has a big impact on your business.