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Kevin Dean
by Kevin Dean
on June 23, 2008


Rohit Bhargave the Author of Personality Not Included Began creating the rules for Social Media Optimization. He started with 5 Rules, and others have added to them and now there are 16 rules that are key.

Rohit Bhagave

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup


6. Be a User Resource, even if it doesn??™t help you
7. Reward helpful and valuable users


8. Participate
9. Know how to target your audience
10. Create content
11. Be real


12. Don'™t forget your roots, be humble
13. Don't be afraid to try new things, stay fresh


14. Develop an SMO strategy
15. Choose your SMO tactics wisely
16. Make SMO part of your process and best practices

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